JOB SUMMARY:
The Trade Marketing Supervisor manages promotions in e-retail stores. He/She evaluates the effectiveness of the said programs against customer feedback, sales growth, and competitor initiatives. He/She closely collaborates with the Trade Marketing Head to ensure that all promotions and programs are in line with the concerned product’s overall brand strategy.
JOB DEscriptION:
Mo
nitors spending on marketing campaigns, ensuring that they are within the department’s budget.Collaborates with the Brand Management Team and the Sales Department to develop programs and strategies to address business objectives.Translates brand plans into e-commerce tailored co
nceptual sales.Handles co
nsumer insights.Creates a promotio
nal analysis ba
sed on customer feedback and co
ntribution to sales growth.Defines the local standards for a perfect store online.Studies promotio
nal initiatives of competing products to come up with counterpart promotions for FELCO brands.Optimizes visibility and traffic to FELCO brand's o
nline retail selling.Ensures that e-retail co
ntent is being deployed on time.Secures strong support plans for FELCO brands with e-retailers.Works hand in hand with the local brand, media, in-house agency, and product supply.Helps in events management.Handles media planning, promos, and activations.
JOB REQUIREMENTS:
Candidate must possess a Bachelor’s Degree in Business Studies/Administration/Management, Economics, Marketing or equivalent.At least 5 years of working experience in the related field is required for this position.Required Skills: Communication Skills, Presentation Skills.
Reward:
How will this career opportunity benefit you?
• A conducive environment to work and grow.
• Enriching challenges and opportunities to prove yourself.
Other benefits offered:
• Meals provided
• Flexible time in and out
• Employee product discounts