REPORTS TO:
Trade Marketing Manager
JOB RESPONSIBILITIES:
Develop trade marketing plan for both existing and new products which should include annual calendar for the following:In-store Promotio
nsSampling ActivitiesMerchandising StandardsMerchandising Highlights in Selec
ted Bellweather AccountsDistribution and Placement SupportOversee the implementation and execution of all trade marketing campaigns and promotions and take charge in coordinating with other co
ncerned departments and third party entities with regards to its implementation.e
valuate the effectiveness of the implemented activities against set objectives and parameters by using internal and external information.Prepare and present post activation reports with e
valuation, analysis, improvement plans and future recommendations.Ensure implementation of approved Merchandising planograms/layouts including installation of shelf talker wher
ever applicable.Provide feedback to brand marketing and management on new product launches or re-launch initiatives including recommendations.Collect and disseminate Best Practice for profitable Trade Marketing activities.Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.Co
nduct relevant intelligence research in the market with regards to competitor pricing (list price per area), in-store activities, below the line activities and market share or existing volume of specific competitor products and shall provide accurate decision-making data to management for use in improving product’s competitiveness.Coordinate and engage with in-house graphic artist and creative agencies on the design up to approval and production of marketing materials from posters, shelf talkers, tarpaulins, standee, sales kit and in-store dress up displays etc.Co
ntrol and mo
nitor budget allotted and ensure that expenses are within approved limits.
JOB QUALIFICATIONS:
College degree graduate preferably with Marketing, Mass Communication or Business related degreeExhibits creativity, detail-orientation and self-initiativeHas the capacity to handle both routine and non-routine tasksComputer LiterateAbove average oral and written communication skills
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PRIFOOD CORPORATION was established in 1990 to engage primarily in the manufacture of value-added snack food products with the aim of providing high quality, innovative and affordable food products to consumers.
Its first manufacturing facility was established in 1991 in Mandaue City, Cebu Province serving customers in Visayas and Mindanao. The second manufacturing facility was established in 2005 in Calamba City, Laguna Province to cater to customers in Luzon.
WHAT WE BELIEVE IN
One factor that sets Prifood apart from other food manufacturers is its zealous dedication to provide only the best for consumers and trade partners. From sourcing to manufacturing to distribution, the company has instituted the highest level of quality at par with global companies. Prifood believes in setting a high degree of professionalism in lieu of its boundless quest to deliver products that will exceed consumers' expectations.
Explore and grow with us, come and join our TEAM and together let's MAKE A DIFFERENCE