Home > Jobs Market > Sales / Marketing > Marketing / Business Dev

Senior Marketing Specialist

2022-09-27 IP Location 菲律宾 253

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	Metro Manila (NCR) Pasig	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	Open to all levels	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-09-27	Valid Until	Long-term validity

Job Description

The Senior Marketing Specialist is responsible in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units and profit objectives. All strategic and marketing activities are geared towards brand building.

MAJOR RESPONSIBILITIES

1. Developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies and specific action plans in order to achieve sales and profit objectives.

2. Handles product and package development of new and existing products and determine selling features (i.e. sizes, pricing and product claims).

3. Develop and execute specific strategies and plans for the brand:

- Sales promotion activities, merchandising and incentive programs in conjunction with the Sales Department.

- Advertising programs in conjunction with the Creative and Media agency.

4. Prepare budgets (units, sales and A&P spending) for the assigned brands.

5. Coordinate with Demand & Supply Planning for inventory requirements

6. Conduct market research in securing market analyses and consumer reactions to products, concepts and advertising.

7. Conduct periodic store checks and submit findings/observations.

8. Prepare periodic brand reviews and marketing budget reviews.

ConTACTS ARISING OUT OF THE JOB

1. Internal 2. External

Management Distributors & its Sales personnel

Research & Development Advertising Agency

Planning & Logistics Market Research Agencies

Production Promo Agencies

Sales & Distribution Graphics design houses

Accounting & Finance Trade Organizations

QUALIFICATIONS

1. With 3 years work experience as Asst. Brand Manager or junior Brand Manager with a FMCG company

2. Marketing or Business Management graduate;

3. Assertive, creative and proactive

4. With good oral and written communication skills

Like 0ReportFavorites 0

More>Company Introduction

Consumer Care Products, Inc. (CCPI) is a marketer and distributor of consumer products, with brand building as its primary objective.Consumer Care Products Inc.(CCPI) is the youngest company amongst the D&L Group of Companies. D&L Industries was initially engaged in the manufacturing, marketing and distribution of colors, chemicals, plastics and allied products. In 1986, D&L Industries started spinning off its manufacturing and marketing activities into a number of companies. Today, the various companies are market leaders in their own industries. Check out http: //www.dnl.com.ph for more information.CCPI was incorporated in April 2000 and commenced its distribution operations only in October 2002. Unlike the other companies within the group which is focused on the industrial sector, Consumer Care Products is targeted at the retail and partly institutional sectors carrying products for the end-user. It has several business units; the first one being the pet care. Dog food under the brand names Vitality and Natural Balance; dog treat - Charco’s from Australia are distributed by CCPI’s own sales agents and appointed distributors to breeders, vets and animal clinics.In October 2006, CCPI set up another business unit – Motor Care to capitalize available resources and expertise. Under the VS1 brand positioned for beautification of motorcycle & automotive are Protector, Refresh, Tire Black and Wash n Wax; the MOTOTEK brand positioned for maintenance are chain cleaner, chain lube, penetrating oil, and brake cleaner. The products are carried by regional distributors and sold to auto & motor shops and service centers.In January 2008, CCPI launched its Home Care Line starting with KWIK Insect Killerwith 4 variants; followed by Splenda Furniture Polish in 2009 and Guard Insect Repellent in 2010 (more focused in Mercury Drug as a channel) and Solbac Disinfectant Spray in 2014. In 2017, we launched our brand of dishwashing liquid concentrate, Clareo in Lemon and Calamansi. These 5 brands are distributed in major supermarkets nationwide through regional distributors.CCPI will continue to introduce line extensions under its pet care, motor care and home care business units and plans to expand to other product categories in the near future. CCPI is committed to innovation, quality and customer satisfaction and is dedicated to building its brands.

You are not logged in yet. Please log in to view the details.

More>Other Job Openings