CRM Analyst

This position assists the organization to build and maintain customer loyalty, utilizing CRM software to analyze customer data and make recommendations on sales, marketing, and consumer service initiatives.

Duties and Responsibilities:

Manage and analyze the data that the company collected about customers (this includes sales records, purchase history and its type, service history, product inquiries, complaints, exposure and response to marketing campaigns and channel references.Analyze customer’s behavior on websites to identify their preferences and tailor online offers to individual customers.Provides insights on effectiveness of sales and marketing campaigns by correlating customer purchase history with exposure to marketing campaigns or frequency of sales calls.Recommends different types of direct marketing campaigns for specific market sectors.Recommends upselling or cross-selling programs for individual customers based on their purchase history.

Required Qualifications and Competencies:

Bachelor’s degree on Business Administration, Marketing or equivalent.Minimum of Three (3) years of work experience in the same field.Digital Marketing StrategiesCRM Software, applications and other platformsAnalytical skillsCommunication and presentation skillsProduct management skillsOrganizational skillsProblem Solving and decision-making skills

GOLDEN ABC, Inc. (GABC) is a multi-awarded international fashion enterprise that is home to top proprietary brands shaping the retail industry today. With the vision of BUILDING BRANDS FOR THE WORLD, GABC creates and sells its own clothing, accessory, footwear, and personal care lines. These are produced, marketed, and retailed under a fast-growing, dynamic family of well-differentiated, proprietary brands: PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA and BOCU. Through the work that we do, WE FASHION EXPERIENCES THAT INSPIRE GREATNESS.For over three decades, the company is able to do all these through its “WORLD” mission of having a Winning culture, Operational excellence, Responsive stewardship, Leading brands, and Dynamic talents while keeping true to the core values of Integrity, Professionalism, Service, Spirit of Enterprise, and Stewardship.GOLDEN ABC provides access to fashion to its multitude of customers by having more than 1000 strategically located sites, and vibrant e-commerce communities for its different brands.