Copywriter [Hybrid Work Arrangement]

ROLE: Copywriter

DEPARTMENT: Marketing

REPORTS TO: Head of Marketing, APAC

GENERAL RESPONSIBILITY

As the Copywriter, you are primarily responsible for all written content that comes out of IMAA, for use on all of our digital as well as offline properties. Your writing and tone of voice must align with and adapt to the professional, and executive audience that IMAA is communicating with.

MAIN DUTIES & RESPONSIBILITIES

1) Copywriting responsibilities, including but not limited to:

a) Producing all manner of written materials for IMAA and its Sub-Brands, i.e. articles, blogs, captions, scripts, in-image captions, advertorials, links;

b) Maintaining and Upholding the Quality of all new and existing written content for IMAA and its Sub-Brands, through editing, proof-reading, researching, and more.

2) Marketing Support, including but not limited to:

a) Providing Recommendations on Social Media Content, Platforms, and Content Strategies;

b) Identifying Content and Platform opportunities for IMAA or its Sub-Brands;

c) Identifying, Recommending, Planning, and Production of Agile Content--or Content that is not part of the original scope of plan but would be beneficial to IMAA or its Sub-Brands;

d) Ensuring that all the efforts on Social Media and Digital Channels are aligned with IMAA and its the Sub Brands.

REQUIREMENTS & CHARACTERISTICS

1. Must be a graduate of Communications, Marketing, Business Management and any related course

2. Must be highly fluent in English

3. Must be amenable to a Hybrid work arrangement, both remote and on-site

4. Must be a versatile researcher and writer, able to write professional and technical articles as well as more creative projects

5. Must be meticulous and have attention to detail

6. Can work with minimal supervision

7. Can work under pressure

8. Familiarity with online productivity tools (such as Slack, Discord, Trello, Asana, etc) a huge plus