A Brand Officer shall be responsible for the success of brands or products. He or she overall plans, develops and directs marketing efforts to increase the value and performance of a specific brand, service or product. Focuses on developing a brand’s profit and loss performance, image and positioning compared to competitor.
● Analyzes how our brand is positioned in the market and crystalize targeted consumers insights
● Takes brand ownership and provide the vision, mission, goals and strategies to match up to
● Translates brand strategies into brand plans, brand positioning and go-to-market strategies
● Leads creative development and create motivating stimulus to get targeted population to “take action”
● Establishes performance specifications, cost and price parameters, market applications and sales estimates
● Measures and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
● Monitors market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
● Oversees marketing and advertising activities to ensure consistency with product line strategy
● Aligns the organization around the brand’s direction, choices and tactics
● Assists with product development, pricing and new product launches as well as developing new business opportunities
● Creates and manages promotional collateral to establish and maintain product branding
● Manages the budget for advertising and promotional items
● Analysis of sales forecasts and relevant financials and reporting on product sales
Job Qualifications :
Graduate of B.S. Mass Communication / Marketing / Business Administration or any related field With1-4 Yrs Experienced Employees specializing in Marketing/Business Development or equivalent.Computer literate, good verbal and written communication skills, familiar with medical terms and acronyms, ability to relate effectively with different customers or patients, medical and non-medical associates in the organizatio
nKnowledge of basic marketing and business management principles;Pleasant personality, very patient, neat and well groomed, above average work ethic and level of maturity, a team player, dependable, self-motivated and multi-task oriented.1 Full-Time position(s) available ASAPCan start immediatelyWilling to be assigned in BGC, Taguig
St. Luke’s Medical Center (SLMC) is recognized as the leading and most respected healthcare institution in the Philippines. Its two facilities in Quezon City and Global City, Taguig are at par with the most advanced hospitals around the world. A testament to St. Luke's world class quality medical service is its accreditation with, and affiliation to, prestigious international organizations.St. Luke’s - Quezon City has the sole distinction of being the first hospital in the country accredited by the JCI, or Joint Commission International: the international arm of the Joint Commission on Accreditation of Healthcare Organizations (JCAHO)—the oldest and most prestigious healthcare accreditation organization in the world—which the facility received in 2003. It is also only the second hospital in Asia to be JCI-accredited. In 2016, it was also the first in the country to be accredited by JCI as an Academic Medical Center Hospital. St. Luke’s - Global City, on the other hand, earned its own JCI hospital accreditation in 2012 after only two years of operation. Both hospitals are also accredited by JCI for the Clinical CareProgram Certification (CCPC) for the Primary Stroke Program.Germany-based accrediting body Temos (Trust, Effective Medicine, and Optimized Services) accredited both hospitals for Excellence in Medical Tourism and Quality in International Patient Care. St. Luke’s - Quezon City and Global City have also been recognized by the Diplomatic Council of Europe, in 2014 as two of only 20 “Best Hospitals Worldwide,” and in 2016 as part of the prestigious group’s list of “Preferred Partner Hospitals”.The passion to continuously improve, redefine, and evolve excellence in medical and patient services has been the cornerstone of SLMC’s mission to deliver state-of-the-art healthcare. This is also guided by key drivers: good clinical outcomes, patient safety, education, training and research, a superior patient experience, and financial viability.St. Luke's Quezon City and Global City hospitals possess a combined total of 1,146 well-appointed rooms to ensure that all patients can be comfortably attended to, without fear of a shortage in accommodations. Each is equipped with the best available equipment depending on patient requirements, even providing bespoke services such as a selective menu, a private butler, and advanced living amenities. St. Luke's believes that comfort and a positive experience are vital in the quest for health and recovery, and its range of patient rooms are designed with precisely these in mind.