Responsible in managing the development and execution of advertising and promotion plans in coordination with the Merchandising Department, to drive store image and awareness, attract customers or advertise events to increase sales.
1. Participates in the planning/conceptualization of advertising and promotion activities of the Company. Allocates the Projects based on existing budgets and agreed Month-to-Month special activities involving Sales or Anniversaries.
2. Develops marketing partnerships with media partners to drive viewership and broaden the reach of brand/ program messaging.
3. Coordinates with the Customer Service Manager and Department OIC/s based on fixed schedules of special events and/or store sale. Plans all manpower, equipment and material usage to meet imposed deadlines for stage events.
4. Provides directions to Marketing Assistants, manages workflow and oversees skill development.
5. Provides technical guidance in the implementation of Ads and Promo activities in accordance with the company policies particularly on enhancing store image through cutting-edge advertising campaigns using Tri-Media channels.
6. Requires the preparation and submission of press releases to highlight any special event involving the store or its affiliates.
7. Ensures the submission of Activity-End Report by each Marketing Assistant.
8. Conducts physical verification of unclaimed prize items.
9. Provides feedback and other relevant reports to the VP-Administration for updates.
10. Manages performance and productivity of the department. Handles performance evaluation and may recommend developmental programs to personnel based on skill or job deficiencies.
11. Performs other job-related tasks as may be assigned from time to time by the immediate superior.
METRO - Celebrating 34 years of retail operations in 2015In 1982, Victor and Sally started the METRO Gaisano Department Store and Supermarket from very humble beginnings with their children, Margaret, Jack, Edward and Frank. METRO was then a humble two-story building. Today, METRO is at the forefront as the premiere homegrown retailer from Cebu. Much more than the capital that started the business, the core values set forth by its patriarch serve as the foundation of the business, which has evolved from a start up to the present professional organization. A nationwide expansion consequently brought METRO to major key cities outside Cebu; with 46 METRO stores standing tall, serving the needs of an average of 150,000 shoppers a day.This 2015, we have set our eyes on further spreading our wings as we soar more new sites in North Luzon, South Luzon, Visayas and Metro Manila. Our vision to be the country’s retail value innovator has set the tone for us in terms of how we work and how we make decisions. METRO Retail Stores Group has thus transformed itself from traditional to modern retailing, purposefully adapting to various store formats making METRO more accessible, more tangible and more visible. METRO has also grown into a company of over 9,000 employees with 46 stores in 2015, and still counting.Amid aggressive growth expansion and innovation, METRO Retail Stores Group continues to advocate the importance of keeping its Core Values in which the company operates around. We are collectively proud of our Brand Authenticity: a defined heritage and history, and a well-grounded value set we call the Four As – Affordability, Accessibility, Adaptability, Alliances.People are our Assets. METRO Retail Stores Group has a good and dedicated team working to achieve one shared vision. A business enterprise is never a one-man show. As the business grows, the company sees the need to develop and retain talents who will help the company operate and lead the expansion road map.We grow people. We grow business.