THE OPPORTUNITY
We are looking to hire a Digital Ads Manager for our client based in the US. This role will manage internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance across multiple channels.
The Digital Ads Manager will be responsible for planning, testing, implementing, and optimizing online marketing investments and initiatives for the SEM, SEO, affiliates, display/retargeting, email, and referral programs. In addition, this person will build retention and lifecycle initiatives, developing innovative ways to nurture long-term customer relationships, reduce churn, and improve engagement and lifetime value. Candidates should possess prior experience in the CPG category and/or experience with startups.
This is a contractual, part-time, freelance position with an evaluation period of three (3) months and can be done completely from home with a fast Internet connection and the proper equipment and gear.
QUALIFICATIo
nSCollege or University graduate of any Marketing or 4-year courseAt least 2-4 years of proven experience as a Digital Marketing Manager or similar experienceSuccessful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets.Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.Highly analytical, data-driven and understands how to optimize email programs to deliver upon overall company goals and metrics.Strong understanding of co
nsumer mindset, co
nsumer empathy and a dedication to creating great co
nsumer experiences.Takes ownership, problem solves and demo
nstrates a high level of accountability.Deep understanding of current digital landscape and anticipates future digital marketing programsMust possess excellent communication skills both oral and writtenIs very tech savvy and has good organizational, analytical, communications skillsHas own laptop or desktop computer and has a stable, fast and reliable internet co
nnection at home capable of doing voice callsExperience working from home, a plus.Willing to work graveyard shifts, US Pacific time zone (Work schedule TBD)Willing to take a pre-employment assessment test (see below)JOB DEs
criptION (SCOPE OF WORK)Direct all SEM, SEO, affiliates, display/retargeting, email, and lead generate/o
nline referral programsEnsure investments and efforts within each program drive the forecasted amount of qualified traffic, demand, and buyers for each programResearch and test keyword choices, and be ready to change them when you do not see resultsLanding page optimizatio
nManage our list growth tactics, segmentation and cohort analysis.Ensure co
ntinual optimization of each program to drive results versus forecast on a weekly, mo
nthly and annual basis. Oversee efforts to ensure optimal allocation of the weekly budget investments in each program.Help drive awareness for new content, company announcements, upcoming product releases, and additions to our scientific team.Develop tools and manage reporting to measure and forecast churn, activation, retention, and subs
cription co
nversion performance.Identify key metrics and establish dashboards to optimize activation and retention programs.Understand SEO trends and outsmart Google’s ever changing algorithmsCollaborate with the Brand Marketing team to align on digital marketing initiatives to ensure a consistent, seamless customer experience, leveraging best practices.WORK HOURSWork from home. Part-time freelance, co
ntractual position4 hours/day, 5 days a weekWork Schedule: TBD Pacific timeAny overtime needs to be pre-approved by the clientUS Holidays are off and unpaidCompensation will be paid by the hour in USD but locally co
nverted by the Service Provider (Big Ideas Philippines)ADDITIo
nAL NOTESThe successful candidate will be directly hired by our clientBig Ideas is the outsourcing and hiring agency of our clientYou will be classified as “Self-Employed” when it co
ncerns legality and taxation.Co
ntract is subject to an “e
valuation period” and subject to co
ntract renewal ba
sed on performance of the freelancer.Renewal or raise in compensation is subject to client discretion and is not guaranteed.
We are a Filipino-owned Digital Marketing and outsourcing company with clients in the US who are seeking some talent to help them with their marketing, admin, and other requirements. We specialize in Social Media Marketing, Digital Marketing, Website Design, Content Creation, App Development, Marketing Research, Consultancy, Events and More.We believe that all big ideas start small and our goal is to provide clients with the highest, professional quality work without burning their wallets.