ExaWeb is looking for a Digital PR Specialist (linkBuilder)
We are looking for a Digital PR Specialist to join our Project Management team. You will be responsible for interacting and building relationships through online channels. The role will involve overseeing off-page content and link building.
Successful candidates must have a strong passion for digital marketing. If you can communicate well and work methodically as part of a team, we’d like to meet you.
Job Description:
Communicate with digital newspapers on guest post articles and co
ntent syndicatio
nAcquire quality l
inks that will boost search engine rankingsCreate client-tailored articles and quality co
ntent for off-page optimization. Ensure l
inked domains are at par with the client’s standards.Find new l
ink opportunities, reach out to bloggers, websites, digital newspapers, and the likeOversee and manage l
ink building of clients’ SEO campaignKeep up-to-date with our audience’s preferences and proactively suggest new campaigns.Assist in Search Engine Optimization campaigns, Social Media Campaigns, o
nline Reputation Management campaigns, and the likeResearch and study the marketing communication landscape of clients to expand off-page SEO.Mo
nitor SEO KPIs such as domain rating, backl
inks, organic keywords, organic traffic, URL rating, keyword ranking, etc.Perform regular SEO audits and competition analysis to identify performance gapsCreate strategies to improve further SEO KPIs such as domain rating, quality and number of backl
inks, quality and number of referring domains, quality and number of referring pages, and the like.Prospect new backl
ink opportunities for clients ba
sed on data, i.e. SEO Competition AnalysisOversee quality assurance of off-page co
ntent and l
ink building such as guest posts and unl
inked brand mentions, social profiles, creation of infographics, and the like.
Job Qualifications:
Candidate must possess at least a Bachelor’s/College degree in Communications, Marketing, Public relations, or any related fieldLess than 1-year of experience in SEO, Digital or Traditio
nal PR, Co
ntent Marketing, Digital Marketing, or copywritingKnowledgeable with Basic SEOAbility to acquire l
inks for search engine rankingsOutstanding research and writing skillsHigh level of initiative and ability to work with minimal supervisio
nTime management skills and priority management skillsStrong English language skillsStrong organizatio
nal and presentation skills