Responsibilities
Respo
nsible for authoring and creating customized product and category co
ntent for Vertiv’s channel partners (Distribution, Black Diamond), marketplaces (Amazon, Lazada, Shoppee, Flipkart, Tokopedia) and information aggregators (CNET, GfK & IceCate).Respo
nsible for the accuracy, relevance, and adherence of Vertiv’s product listings and category co
ntent according to the established guidelines of Vertiv’s channel partners and information aggregators.Assist with the implementation of any digital marketing projects/campaigns on Vertiv’s channel partner websites.Proofread and co
nduct routine quality-co
ntrol audits of in-market product co
ntent on Vertiv’s channel partner websites and information aggregator platformsHave a general understanding of keyword and SEO best practicesUtilize search engine optimization (SEO) principles to create, manage and optimize product listings and category co
ntent for partner websitesManage and maintain internal keyword databa
ses and reportingPartner with product offerings team to ensure Vertiv’s product listings and category co
ntent is available and optimized within the channel marketing/ eCommerce landscapeGather and analyze data relevant to the performance and ability of Vertiv’s product listings and category co
ntent to be found on Vertiv’ partner websites to ultimately drive customer buying decisions
Background / Experience Required:
Over 1 year experience in copywriting and editing in English is a mustProven expertise in authoring using MS Office (specifically Excel)Excellent written and spoken communications and relationship-building skillsAble to work independentlyFamiliarity with multiple aspects of channel marketing and digital marketing, including co
ntent management and web analyticsExcellent understanding of company and general industry-accepted docu
mentation standardsUnderstanding of various co
ntent syndication applications (CNET, GFK) and/or marketplaces (Amazon, Lazada, Shoppee, Flipkart, Tokopedia)Able to be extremely productive and effective in a multi-cultural, virtual work enviro
nment Familiarity with web analytics o Experience with Google AnalyticsFamiliarity with co
ntent management systemsPractical experience of working within a digital marketing environment
Vertiv brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs around 20,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.