The Marketing Manager (Digital Marketing) is responsible in developing, implementing and managing strategic marketing plans, campaigns, and programs specifically for the youth segment focusing on Youtube and Tiktok, to contribute to the overall profitability of mall operations and of the entire organization.
DUTIES & RESPONSIBILITIES
Scientifically research a
bout the target segment to properly identify and implement effective co
nsumer insight-ba
sed segment marketing programs, initiatives and campaigns that would result to significant co
ntent creation and flow efficiencyExecute strategic segment marketing in accordance with the company's standardsCo
nvert segment marketing insights into daily digital co
ntent and seaso
nal campaigns that would highly engage the family segment and increase their brand love for SM SupermallsCollaborate with Marketing Operations for other insights that would help the campaign developmentEnsure existing and accomplished projects are properly docu
mented in orderProvide the Immediate Head an accurate report for mo
nitoring and updating purpose, and as well as to guide management in decision making
EDUCATIonAL & EXPERIENCE REQUIREMENTS
Graduate of BS/BA degree in Marketing, Journalism, Advertising, Business Administration, Communication Arts, or any related courseWith at least 3 years of managerial experience in all areas of Marketing, Communicaiton, Public Relatio
nsWith high level of interperso
nal skills, analytical skills, presentation skills
WORK LOCATION
Candidate must be willing to be assigned in the Head Office - MAAX Bldg., Pasay City.
Sixty years in the retail industry and over two decades in the shopping center business, the SM Group of companies stands today as an institution, a by word, a store, a mall, a bank, a home, a resort, a hotel and business colleagues, a place to see new things, a wholesome experience for the family.Alongside other core business areas of the SM Group, Shopping Center Management operations is one field of expertise. Generally referred to as SM Supermalls, the company has become the Philippine’s retail and mall giant. With more than fifty malls in the Philippines and abroad, SM Supermalls has become an engine for the economic growth. Wherever we go, new jobs are created. Careers are given a jumpstart, small businesses grow, real estate values go up, and we see an immediate acceleration of retail activity in the area. With such exceptional performance, SM Supermalls will continue its expansion with more malls each year. Apart from local development, the company is also looking at growth opportunities in international locations.The phenomenal growth of SM Supermalls over the decades is attributed not only to the guiding vision and inspiring courage of Mr. Henry Sy, Sr., but also to our thousands of human assets who have incessantly delivered high performance and value-added services to our business operations and to the communities where we are located. Throughout the years, we are proud to have employed the best and most talented individuals that make up our winning teams.As we continue to journey and remain steadfast in fulfilling our vision of growth while creating the most value in the most innovative way we can, we invite you to explore possible career opportunities with us.