Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.Track, report, and analyze website analytics and PPC initiatives and campaigns.Manage campaign expenses, staying on budget, estimating mo
nthly costs and reco
nciling discrepancies.Optimize copy and landing pages for search engine marketing.Perform o
ngoing keyword discovery, expansion and optimization.Research and implement search engine optimization recommendatio
nsResearch and analyze competitor advertising l
inks.Develop and implement l
ink building strategy.Work with the development team to ensure SEO best practices are properly implemented on newly developed code.Work with editorial and marketing teams to drive SEO in co
ntent creation and co
ntent programming.Recommend changes to website architecture, content, l
inking and other factors to improve SEO positions for target keywords.
Qualifications:
Less that a year of experience in SEOStrong analytical and sense of attention to detailGood communication skills can handle work-related stress and a career-oriented, professio
nal team playerStrong problem-solving skills, able to multi-task, shows a high level of professio
nalism and business ethicsEfficient, and KPI & result-driven