Marketing Communications Specialist

JOB QUALIFICATIONS:

Bachelor’s degree in Marketing and Communications1-2+ years of experience working in a related fieldExcellent communications skills both written and verbalExperience with various advertising campaigns, including B2B and B2CExperience working with Digital content management toolsGood knowledge of SEO, SME, and Google Analytical toolsExpertise in the use of Constant Contact and other email marketing softwareAbility to work effectively with MS Office packageStrong experience with the social media marketing campaignExcellent presentation skills

JOB DEscriptIONS:

Assist in marketing plan preparation, including budget and short and long-term strategyCreate and maintain a consistent corporate brand/ image voice across product lines, events, and promotional materials, and throughout company departmentsSupervise operations of the company’s email program and website daily, and also perform analytical reviewsSpot new marketing opportunities for the company and carry out marketing initiativesResponsible for planning company promotional and advertising communications projects such as electronic, print, and special events to execute parts of the marketing planWork with relevant personnel on events/ programs to have a firm understanding of their purposeCreate relevant reports on marketing programs, including post-event reports, regular status reports, and analysisSupervise the design, production, and distribution of collateral and promotional materials to aid the company’s sales and marketing programsEnsure effective monitoring and maintenance of the company’s marketing budget and applicationAssist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with contractorsPlan and supervise the production of training programs for both customers and in-house useResponsible for all the company interactions on social media, including responding to messages, creating messages, and uploading photosApply various social media tactics in creating brand awareness and generating inbound traffic that strengthens the company’s social media presenceApply various digital analytics and media tracking tools to generate reports on the progress of work on the social mediaCoordinate the company’s involvement in the activities of community organizationsCreate original, error-free, clear, and concise copy for website content, promotional materials, blog entry, and newsletter that ensures compelling and effective communicationPut in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team