JOB QUALIFICATIONS:
Bachelor’s degree in Marketing and Communications1-2+ years of experience working in a related fieldExcellent communications skills both written and verbalExperience with various advertising campaigns, including B2B and B2CExperience working with Digital co
ntent management toolsGood knowledge of SEO, SME, and Google Analytical toolsExpertise in the use of Co
nstant Co
ntact and other email marketing softwareAbility to work effectively with MS Office packageStrong experience with the social media marketing campaignExcellent presentation skills
JOB DEscriptIONS:
Assist in marketing plan preparation, including budget and short and long-term strategyCreate and maintain a co
nsistent corporate brand/ image voice across product lines, events, and promotio
nal materials, and throughout company departmentsSupervise operations of the company’s email program and website daily, and also perform analytical reviewsSpot new marketing opportunities for the company and carry out marketing initiativesRespo
nsible for planning company promotio
nal and advertising communications projects such as electronic, print, and special events to execute parts of the marketing planWork with relevant perso
nnel on events/ programs to have a firm understanding of their purposeCreate relevant reports on marketing programs, including post-event reports, regular status reports, and analysisSupervise the design, production, and distribution of collateral and promotio
nal materials to aid the company’s sales and marketing programsEnsure effective mo
nitoring and maintenance of the company’s marketing budget and applicatio
nAssist in hiring contractors, including copywriters, advertising and marketing agencies, and external consultants; and also serve as a liaison with co
ntractorsPlan and supervise the production of training programs for both customers and in-house useRespo
nsible for all the company interactions on social media, including respo
nding to messages, creating messages, and uploading photosApply various social media tactics in creating brand awareness and generating inbound traffic that strengthens the company’s social media presenceApply various digital analytics and media tracking tools to generate reports on the progress of work on the social mediaCoordinate the company’s involvement in the activities of community organizatio
nsCreate original, error-free, clear, and co
ncise copy for website content, promotio
nal materials, blog entry, and newsletter that ensures compelling and effective communicatio
nPut in place measures for recording success in marketing and communication efforts; gather result data and produce reports for the management team