Digital Paid Media Manager

POSITION SUMMARY

The Digital Paid Media Manager will lead the digital paid media buyers, paid campaign analyst and social media listening analyst at the GBC.

He / she will support the planning, execution, monitoring and reporting of the paid search and paid social strategy to drive qualified leads. He / She has strong interest in exploring and applying modern day media platforms. This is a working manager role who can roll up his or her sleeves, get into the tool and perform the digital media buying activities on a regular basis versus pure delegation role. This role will have a 360-degree coverage when it comes to strategy contribution, timely execution and insightful digital paid media

reporting.

KNOWLEDGE, SKILLS, ABILITIES

Required Technical Skills

• Experience in Google Ads manager and any SEM software such as Sprinklr, Skai, DV360, Adobe

• Strong grasp of the Digital Marketing landscape and how paid search and paid social plays a pivotal role in the marketing

efforts across all channels and platforms

• Exhibits a high degree of comfort with SEM and have been active users and/or administrators of google SEM accounts

• Up – to - date with the latest best practices in paid search marketing

• Comfortable with managing multiple campaigns and keyword ad groups and handling budgets of $1MM+

• Ability to run additional media in Google platform, such as display, YouTube, and performance max campaigns

• Able to work with web and analytics team to create and track conversions via both Google Analytics and GTM

Required Behavioral Skills

• Leadership by example in all compliance procedures of the company

• Organized, Extreme attention to detail and focus on zero-defect execution

• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company

• Efficient - Passion for moving faster, producing more, and identifying solutions for major improvement/s; loves to identify

bottlenecks and fix them through collaboration

• Self-motivated - Outcomes-focused individual who holds herself/himself to a high-performance standard but maintains a

sense of proportion and humor

• Authentic - Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and

values

Required Experience

• Experienced leader in the digital paid media field managing 6 or more team members (senior specialists)

• 10 years and above of related work experience crafting successful digital media plans

• Paid Search and Paid Social media buying experience for Hospital / Healthcare systems or Healthcare brands or

equivalent

• Worked for multinational media buying firms or have been part of an in-house digital media for e-commerce websites

• Familiar with a performance based BPO / captive shared structure (KPIs on individual productivity, process efficiencies and

utilization metrics)

*CANDIDATE MUST BE AMENABLE TO WORK onSITE AND ON A GRAVEYARD SHIFT