about our client-partner: Alley Group, a multi-award-winning digital marketing agency with operations in Australia , the USA, and the Philippines, is growing fast and looking for a passionate, high-performing Paid Search Specialist to lead the acceleration and growth of our business and clients.
The role: Reporting to the Head of Search & Programmatic, the Paid Search Specialist will own the enterprise-level client search performance in Google Ads and Microsoft Ads, supervision of accounts, and development of strategic growth. This role encompasses ownership, autonomous decision-making, and collaborative internal strategic planning to ensure, as a team and a company, we are continuing to grow. The Paid Search Specialist will own the performance, strategy and growth of multiple brands and accounts. This role entails managing multiple accounts to drive strategy, execution to drive performance, and achieve client KPI targets. If you have a track record of leading and managing successful paid search strategies and accounts, then we’d love to talk to you.
Key responsibilities and accountabilities
Collaborate with a team of paid search specialists and managers to drive strategy, optimization, implementation and reporting Manage account operations & execution (campaign set up, processes, optimization, budget pacing) Mo
nitor and ensure team and account processes are adhered to Ensure co
ntinuous improvements on account management, training and development Though you will work with specialists to execute, you will need to have the ability and skills to be able to make changes in the accounts when requiredOversee overall performance and KPIs across multiple brands and accounts. Mo
nitor account profitability, reporting and forecasting Collaborate with other teams e.g. Performance, Social to align and achieve client’s holistic business goals
Skills and Experiences:
Min. 1-2 years or more experience with Paid Search (Google Ads and Microsoft Ads)Min 1 year experience in Search Ads 360 is requiredExperience managing Search, Discovery, YouTube, Display, PMax (optional) campaignsExperience with Google Ads Editor and Microsoft Ads Editor Experience and knowledge using Google Analytics to interpret data & insightsExperience managing multiple campaigns across several clientsExperience managing and optimizing medium to large spend accountsExperience working with financial data, forecasting and budgetsExperience supervising or managing a team of digital specialists/executivesProven track record running paid search campaigns at scale to achieve business growth goalsAbility to perform full account audits and recommend optimization strategies and suggestio
nsExperience and ability to write and review compelling and co
nverting ad copy Up to date on the latest paid search features, strategies, technologies, updat
e & Google offeringsStrong leadership skills and driven to develop and learn to manage teamsAbility to think strategically and identify and resolve problems in a client-centric enviro
nmentExcellent problem-solving skills, attention to detail and the ability to effectively multi-task in a deadline-driven enviro
nmentProficient in Microsoft Excel and Office programsExcellent organizatio
nal and analytical skillsExcellent communication and interperso
nal skillsYou thrive in fast-paced enviro
nments and are ready to succeed
Optional Skills (preferred but not necessary):
Forecasting paid search account performance and spendsCo
nversion Tracking experience with Floodlight, Google Tag Manager, Google Analytics (especially Floodlight)Managing Google Shopping campaigns and product feed (Google Merchant Center)
What is in store for you:
Permanent Work from Home5 Day work week (Weekends off)Night Differential: +10% additio
nal (ba
sed on ba
se salary hourly rate)Night Allowance Bonus: +20% additio
nal (ba
sed on ba
se salary)Open to Day Shift schedule Signup Bonus: PHP 10,000 Eligible for yearly appraisal and salary increase, double the annual inflation rate Profit Share: 10% of total profits shared with employees (subject to the company’s profitability goals) Work laptop provided Internet allowance provided Unlimited Leave credits (upon regularization with up to 5 days) HMO (Health benefits) from Day 1 Employee engagement activities