Senior Digital Marketing Specialist

Summary:

The Senior Digital Marketing Specialist acts as the strategic point of contact for social channels, PR and partnerships with our current and future clients. The Senior Digital Marketing Specialist is a highly specialized role within the organization that mainly identifies opportunities to drive growth, including website and social media content creation, partnering with key ambassadors, developing our digital strategy and the overall execution and delivery of marketing campaigns across the business.

What you'll be doing on a daily basis:

Proactively thinks of and create new strategies that can be measured and executed to provide an increase in revenue/brand awareness by collaborating with internal teams and key stakeholders of the business to create product-focused strategies including new product/feature launches.Manages digital marketing, digital performance media, and channels to grow our position in the marketplace. Maintain the entire workflow of digital campaigns and always report key findings and optimization.Handles multiple projects at any one time, manages creative briefs, and monitors the progress of the campaign using various metrics and provides reports of performance to key stakeholders.Collaborates with managers in preparing budgets and monitors expenditure and manages digital media / marketing budgets and optimizing to company goals.In addition to paid campaigns you will also be required to develop and manage content plans for relevant channels. Alongside creative teams, you will execute an engaging, educational and thought-provoking content marketing strategy for all our channels and product pillars (such as our website, digital advertising, social media, emails).You will have experience in developing a range of different strategies including retention, growth, direct response and conversion, as well as understanding and analyzing digital performance reports.The role is 80% digitally focused, you will also have the opportunity to play your part working within the wider marketing team. You’ll gain experience with a range of different marketing initiatives and be willing to do so.Help with lead management between the marketing and sales team.

Why work with us?

Work-life balance - Our teams are high achievers but know how to have fun from team building activities.Competitive Salary and a great location (Ayala Ave. Makati)We value individual growth - We believe in creating an environment where everyone can be their best and encourage individual quirkiness.We feel like a family - We dream BIG but stay humble, we support each other and form strong friendships.Equipped to succeed - We believe in equipping everyone to succeed from our customers to our team members.Curators of a great story - Start your next chapter with a rapidly growing business and be part of a great success story.Reward & Recognition - We love celebrating successes no matter how small both at an individual and Company level through our internal communication channels, shoutouts and bonusly points.

Qualifications:

5+ years in marketing and digital marketing.Good working experience in SEO/SEM.Background in business development.Strong English communication skills.Experienced in HubSpot and Google analytics is a plus.Amenable to work in a work hybrid set up.Amenable to work in dayshift.Can start ASAP.