Overview of Opportunity:
We’re transforming the way the world manages, delivers, and engages with care, health, and support services. We are also improving the lives of millions of older people, and people living with a disability or chronic health condition while keeping them connected with family and friends.
This is an integral role for delivering the value of our platform to our clients and their care teams. In the process delivering on our mission to improve the care, clinical and social outcomes for all care recipients, their families and care teams.
As the Product Marketing Coordinator of a fast-growing SaaS platform, you will combine your passion for communications and digital marketing to build and engage audiences for lead generation and client retention. You will work with a cross functional teams to discover new growth opportunities while executing across online and offline channels to activate, engage and retain our clients. You’ll develop yourself to be a voice of care providers and care teams, understanding their pain points and helping them find solutions and unlock value from our Platform while developing the brand and market position.
How will you add value and succeed in this role:
Work closely with the Head of Growth to drive adoption, engagement and retention of the product in order to deliver on growth targets.Assist with product positio
ning across website, lifecycle, social, print, campaigns and all client communications to ensure this positio
ning is maintained across all touchpointsCollaborate with the cross-functio
nal team to understand product features and plan, execute and iterate the benefits via Go-to-Market activitiesBuild an experimentation and growth hacking skillset and share results regularly with key stakeholders, while identifying the need for improvements in lifecycle programs to further drive growth.
Success in the first 3 months of this role:
You will be up to speed on the market, product, roadmap, and strategy for the businessYou will have worked closely with the Head of Growth to execute on the current roadmapYou will have enhanced our current campaigns and communication pathways to help meet company targetsYou will have developed competency across the tools of the trade including marketing automation, CRM, planning and reporting tools and f
rameworks
Success in the first 6 months of this role:
You will have learned how to use an experimentation approach in your work, showcasing valuable insights a
bout which activities worked/did not workYou will have developed your core relatio
nships within the team and become a key co
ntributor to the marketing planning and strategyYou will have mastered our marketing automation technology to improve the perso
nalization and communications across all channelsYou will have developed your voice as the customer, care team and recipient and aligned with our brand values, vision, and mission
The Ideal Candidate:
You want to do work that matters: In this role you will have a clear and visible impact on business success that translates to better health outcomes and more co
nnected care recipientsYou want to make your mark: Influence and drive change in decisions and working processesYou are looking for opportunities to learn and grow: Career development and upskilling opportunities with potential to grow with the company in Australia and abroadYou want to be able to co
ntribute to business strategy and vision within the healthcare ecosystemYou have experience in marketing or a marketing-related disciplineYou are highly organized with great attention to detailare passio
nate a
bout customer experience, driving business growth and excited toYou help care teams, care recipients and their families find value with our business so they can meet their business, care, and wellbeing goals.You have experience with a range of the following: Integrated Marketing Communications, Modern CRM and Automation Tools, Digital Mo
nitoring and Reporting, Communications and Co
ntent Planning, Creating Engaging Co
ntent etcYou have proven your ability to work in cross-functio
nal teams and build effective relatio
nshipsYou have a hunger to learn and growWhile this is the ideal candidate for what we are looking for, if you don't tick every single box above, but you think you would be a great fit for the role and are excited a
bout our vision we would LOVE to hear from you
GENUINE CAREER OPPORTUNITY WITH BENEFITS AWAITS!
Day ShiftAccess to top-of-the-line facilities and technologiesHMO on Day 120 Leave credits per year co
nsumed at your discretion with up to 5 days commutable to cashExposure to world-class, high-level management from foreign direct superiorsEmployee engagement activitiesUnlimited Gym Access (PNB and SFS offices)