Daily campaign monitoring on both Google and Facebook ads platforms (with potential for new platforms as company grows)Optimise campaigns based on performance e.g. adding negative keywords and new keywords to search campaigns improving ad qualityPausing any audiences with low CVRMonitoring CPL for each region/ campaign/ audienceRegularly test new ad copy and creativeUpdate weekly BAU spreadsheets e.g spend, landing pages CVR, ad experimentsWeekly update to the Performance Marketing Lead on any findings/ recommendations for campaignsMonthly campaign reports using data sources such as HubSpot, DataStudio and GA4
Penbrothers provides quality and equal employment opportunities through remote team staffing for our global partners.Our jobs from IT, customer service, technical support, digital marketing, creatives, finance, and many others nurtured by our community culture create the best environment for security and growth to many Filipinos from all over the country even in the most challenging times.
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