PPC Management
Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI for Spo
nsored campaignsResearch and analyze competitor activity to expand search coverage.Effectively manage campaign budgets, allocations, and spendPerform o
ngoing keyword research, discovery, expansion, and optimizatio
nProvide weekly high-level reporting and detailed insights into the performance and success of campaignsUnderstand key takeaways from each campaign to improve in the futureStay up to date on the world of Amazon PPC and come to the table with new, innovative strategies to keep up with the marketCoordinate effective campaigns aligned to significant product or technology launchesOptimize campaigns ba
sed on the identified KPIs
SEO Management
A+ Content, keyword analysis (competitor research), Ranking of keywords organically over time, keyword indexing, full listing optimization (including back end keywords)Keyword analysis, research and development.Coordinate new product setup, co
nfirming adequate copy, imagery, keywords, attributes, and other product data with internal and external teams while providing co
ntinual optimization plans for the product's algorithm health and overall visibility.Suggest & execute listing improvements to help improve overall listing performance
People Management
Handle a growing team of PPC and SEO specialistManage team's tasks, performance and deliver results in a timely and effective manner