The Digital Marketing Supervisor is primarily responsible for implementing and managing digital marketing long-term strategies across all categories and channels that are consistent and align with the brand’s and business objectives. They do campaign testing and will provide forward-thinking ideas to build and maintain strong eCommerce presence and performance that will ultimately increase online conversion.
Digital Marketing Planning and Strategy
Execute the digital marketing roadmap, plan and implement digital marketing strategy that are aligned to the client's goals and objectives to improve overall key performance metrics. Drives the optimization and digital revenue responsibilities by analyzing weekly and daily performance and providing insights across all brands and platforms. Constantly collaborating and partnering with Accounts, Merchandising and Creative teams in the planning process to deliver a cohesive shopping experience across all touchpoints.
Financial Budgeting and Control
Providing budget recommendations and allocations across different platforms, ensuring that each campaign is properly set up, optimized and providing high return on ad spend to maximize conversion.
Platform Awareness
Monitor the current platforms and understand gaps and opportunities in order to optimise campaigns and improve conversion and adjust the digital strategies based on the data.
Analytics and Reporting
Prepare weekly digital metrics benchmarks guided by the customer journey funnel and conversion reports in the creation of which in turn will assist in improving customer journey, increase conversions and digital metrics.
Workforce and Manpower Development
In charge of dedicating time for coaching, developing, guiding them so they can be able to successfully execute company strategies.
Self-Development
Be up to date with certifications and trends in digital marketing through training and webinars to further enhance digital capability.
OUR STORYA force to reckon with in the retail and distribution of premium branded consumer products, The Primer Group of Companies started out in 1985 as a small trading company and has since aggressively expanded the depth and breadth of its operations to become one of the market leaders in various highly competitive categories and industries contributing to economic growth.In over 30 years, the Primer Group created a niche in marketing the world’s best brands in travel, lifestyle, action sports and outdoor products, and eventually diversified its portfolio, from its core retail business to its wide range of high quality industrial products and top caliber services that are extensively sought after the world over.The Primer Group takes the lead in sustainable green energy solutions. It has established a green consultancy firm that guarantees measurable savings; building efficiency and energy management; and security and fire safety solutions. It is also into high technology manufacturing of environment-friendly industrial grade inks, as well as highly specialized garment printing that employs only the most advanced printing machinery.Over the years, the group has built numerous international partnerships in the distribution and maintenance of air conditioning and mechanical ventilation systems that are increasingly in demand in the Philippines.The diversified group is also into creative designs and solutions, eco tours, hospitality management, and continued education and training.Through its advocacy arm, Center for Outdoor Recreation and Expedition (CORE), the Primer Group gives back to its stakeholders and supports environmental conservation, ecotourism and community development, as well as individuals and other bodies advocating change and promoting new discoveries in the name of environmental, athletic and scientific pursuits.The Primer Group aims to be the global leader in the distribution of premium goods and services, and it is firmly on its way to accomplishing its mission to deliver superior customer experience. From its headquarters in the Philippines, it has expanded its network to include retail, distribution and logistics operations in Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Japan, Viet nam, Taiwan, Australia, Middle East, Europe, and Africa.The Primer Group continues to take advantage of opportunities opening up in the dynamic retail sector.Brands We CarryRetailAce, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Dr. Martens, Eagle Creek, FitFlop, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XDIndustrialAircond Network Philippines Inc., Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Primer Printing Services Inc., Rigel, Stellar Equipment & Machinery Inc., Union Inks and Graphics Inc., YorkOther VenturesBee Choo, The Park, Arriva Ph (e-commerce) Our Concept StoresBratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel ClubOUR VISIONWe at the Primer Group will be the leader in global distribution and innovation of premium goods and services.OUR MISSIONTo bring the world closer to our customers.OUR CORE VALUES• Entrepreneurial spirit• Passion for excellence• Integrity• Teamwork• Self discipline
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2022-09-24
IP Location 菲律宾 132