Primary Objective :
Responsible for the digital marketing strategy, this includes planning, implementing & managing/monitoring marketing campaigns that promote Clients’ brands, products, and services & satisfy their needs; Plans campaigns, analyzes & evaluates metrics, and identifies trends; Runs day-to-day management of the project to ensure they’re within timeline; Directs & manages social media campaigns, content calendars, quality of content, art direction, etc.
AS A DIGITAL MARKETING CHAMPION
Builds plans and implements the overall digital marketing/e-commerce strategies (including inbound or outbound marketing plans, if necessary) for different projects, taking into co
nsideration eco
nomic indicators, customers’ current & future needs & mo
nitoring competition, all to increase Client sales(short-term) and build a strong digital and/or social media presence for the clientsDevelops and executes all web, SEO/SEM, databa
se marketing, email, social media, and display advertising campaigns of multiple projects/clients Communicates clearly with the team members the project details, output needed, & timelinesManages and oversees different digital marketing channelsPrepares and presents digital marketing plans for various projects including their respective campaign budgets to the Project Manager for approvalMeasures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), and reports to the Project ManagerIdentifies any short-term and long-range issues of the projects & coordinates with the team & Project Manager to resolve themPlans, executes, and measures experiments and co
nversion testsBrainstorms new and creative growth strategies with the teamUtilize the strong analytical ability to e
valuate end-to-end customer experience across multiple channels and customer touchpoints for multiple projectsAnalyzes and improves the design, UX, traffic, and co
ntent of various Client websitesMaintain co
nsistent brand messaging throughout all platformsCo
nducts clients pitches for utilization of Digital Marketing products of the companyEducates clients with the value of digital marketing to their businesses
SOCIAL MEDIA MARKETING
Oversees all projects Social Media Accounts in various platforms i.e. Facebook, Instagram, l
inkedin, EmailsTracks SEO and Google Analytics data, analyzes the data and, use it to make decisions to ensure project success Develops, implements strategies that drive customers to Clients’ website & e
valuates metrics that affect website traffic, service quotas, and target audienceInitiates learning of the latest social media trends ensuring all campaigns are optimized for successCreates email blast campaigns to target key customersCreates paid campaigns and mo
nitors its performance on social media platforms (Facebook, Instagram, l
inkedin, etc)Identifies trends and insights, and optimizes spend and performance ba
sed on the insights.Measures and manages o
nline contentDesigns, builds, and maintains our social media presence
JOB QUALIFICATIONS:
Graduate of Bachelor’s Degree in Business Management, Marketing or similar degreesFresh grad or with 1-year proven experience in Digital Marketing Knowledge of different digital marketing channelsBackground in Social Media Marketing, SEO, Google Ads, Facebook Ads, WordPress, Shopify, and Adobe would be preferableGood knowledge and experience with o
nline marketing tools and best practicesBasic knowledge of web design proceduresExcellent organizational, prioritization, and interperso
nal skillsGood communication & presentation skills, both written and oralHas a sense of ownership, accountability, proactive, and resourcefulCritical thinking and problem-solving skillsCustomer-focused and good influencing skillsHas initiative, is self-motivated, and can work with less supervision and within timelinesFluent in English is a must
Job Highlights:
The successful candidate will be enjoying the following perks:
Day shift (7 AM - 4 PM), fixed weekends offOpportunity for career growth and developmentPaid training, courses & webinarsFree food during SEED series (Weekly Event)Company Events and activitiesPaid Australian Holidays (up 10 days per year)Up to 18 paid leaves in a yearAdditio
nal 1 Vacation Leave every work anniversaryWork-life balanceFun and healthy work environment150k HMO coverageFree uniformsAnnual salary increase
About UsiMATE offers business solutions to SMEs in Australia and New Zealand.We are passionate and enthusiastic individuals who work together toward helping our clients create transformational experiences. We provide services such as digital marketing, motion and graphic design, accounting and operations support, web and app development, UX design, and more. We are committed to building a collaborative and thriving team culture and are always on the hunt for brilliance.We are serious about working hard. And we do this to ensure that our people have the support they need to keep work/life balance in check. Our mates often say that the best part about working at iMATE is its people, but our inspiring workspace & employee engagement activities don't hurt either!