The Role
As Marketing Communications Offer, you will be responsible for the performance of all product-level paid and organic advertising efforts in order to achieve the unit's revenue and acquisition goals. S/he manages, supervises, plans, and executes the Digital Marketing Leads and their downlines. S/he makes data-driven decisions to optimize sales and cost-efficiency as per the business targets of the unit
How you'll contribute
Optimizes the acquisition and efficiency of digital marketing campaigns using analytics tools and general business savvy to lower acquisition costs and maximize revenueTests new means acquisition and efficiency by running experiments and test fast-learn-fast methods to discover new approaches to achieve business goalsAdjusts budget allocation using analytics to achieve optimized channel mix and use of funds for outputCoordinates between various teams, internal and external using shared and related business goals to achieve goals despite cross dependenciesDevelops a tactical plan ba
sed on the strategy of the unit to achieve goals and business targets
What we’re looking for
Bachelor’s Degree in Marketing or any related fieldAt least 5 yrs relevant experience in Digital Marketing and/or E-Commerce from Advertising/Media/PR Events, Banking, E-Commerce industryEffective communication strategyProblem-solving, project management, and data skills. Managing a team of digital marketingAble to run tests with opportunities. Keen to details and creative
About Security Bank We are the Philippines’ largest independent bank, having won countless awards over the years, including one of Euromoney's most prestigious industry awards in 2021—Best Bank in the Philippines.We’re changing how people bank. From the moment customers enter our branches to their experience online, we make them to feel valued and empowered.Now, with more than 300 branches spanning the country, BetterBanking has become the gold standard in improving the banking lives of millions of Filipinos. But we’re far from done.In our constant pursuit of excellence and improvement, we create teams that support our business and each other.