The Customer Insights Analyst works with RX events teams in completing the entirety of producing post-show survey reports. That includes conducting the initial show briefings with requestors, developing, and programming the questionnaires, preparing accurate and system-acceptable recipient lists, deploying of actual surveys, creation of reporting links, extraction of responses, data consolidation and analysis, and development of the final post-show report. They are also expected to work on research projects that will support business unit objectives, such as but not limited to: competitor research, desk research, statistical analysis, YoY data consolidation, etc. Most RX surveys use the EFM or Vovici (Verint) platform online, and occasionally, also creates paper surveys through PDF or Word format, for use of some account managers.
Hard/Technical, Soft Skills and Complimentary Skill:
Proficient with Excel, PowerPoint, Word, Outlook, PowerBI or Tableau, and other research softwareStrong analytical, quantitative, and deductive reaso
ning skillsGood communicator and strong presentation skillsProven Ability to interpret data tables (Data Visualization skills are highly desired) • Strong Mathematical and Statistical skillsHighly numerate and an Analytical thinkerAble to analyze research data; writing research reports that highlight actio
nable insights
Other Qualifications/Requirements:
Must possess at least a Bachelor's/College Degree, any fieldAt least 1 year of relevant working experience is a plus.Any professio
nal data or market research qualification/accreditation is preferred but not required – ISO / MRS / ESOMAR or equivalent.Background on B2B or co
nsumer research is preferred but not required
Reed Elsevier is a world leading provider of professional information solutions in the science and medical, legal, risk management, and business to business sectors. We leverage deep customer understanding to deliver demonstrably improved outcomes to our professional customers.We do this by combining content and data with analytics and technology in global platforms, sharing institutional skills, assets and resources across Reed Elsevier.Our customers are using our products every day to advance science, improve medical outcomes, enable better legal decisions, evaluate risk, forge business relationships and gain business insight.