STRATEGY
Play an active role in developing digital strategiesCan develop, implement and launch campaigns using multiple platforms including Google, Bing, Paid Social and retargeting platformsKnows how to co
nduct extensive audience, keyword, placement, and platform research to help inform paid media strategiesProvide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions Manage and optimize paid media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy
REPORTING
Create mo
nthly reports with analysis of performance of campaigns along with strategic recommendations for co
ntinual improvement
ADMINISTRATION
Train and coach junior level paid media specialists; Experienced leader managing 5 team members and aboveCollaborate with paid media specialists on research, campaign creation, and optimization effortsKnows the im
portance of team and individual productivity, efficiency and utilization metrics in a shared service/consulting/BPO set – up
Required Technical Skills
• Experience in Google Ads manager and any SEM software such as Sprinklr, Skai, DV360, Adobe
• Strong grasp of the Digital Marketing landscape and how paid search and paid social plays a pivotal role in the marketing
efforts across all channels and platforms
• Exhibits a high degree of comfort with SEM and have been active users and/or administrators of google SEM accounts
• Up – to - date with the latest best practices in paid search marketing
• Comfortable with managing multiple campaigns and keyword ad groups and handling budgets of $1MM+
• Ability to run additional media in Google platform, such as display, YouTube, and performance max campaigns
• Able to work with web and analytics team to create and track conversions via both Google Analytics and GTM
Required Experience
• Experienced leader in the digital paid media field managing 6 or more team members (senior specialists)
• 10 years and above of related work experience crafting successful digital media plans
• Paid Search and Paid Social media buying experience for Hospital / Healthcare systems or Healthcare brands or
equivalent
• Worked for multinational media buying firms or have been part of an in-house digital media for e-commerce websites
• Familiar with a performance-based BPO / captive shared structure (KPIs on individual productivity, process efficiencies and
utilization metrics)
Required Education
• Bachelor’s degree in Marketing / Digital Marketing, Communication Technology, Psychology, IT or Math
Viventis Search Asia focuses intensely on the heart of each search. Through understanding both client and candidate needs, we tailor-fit our efforts and add value to bridge the gap between both parties. With industry knowledge and experience under our belt, Viventis Search has placed some of the top leaders in some of the most successful companies in their respective industries. At the end of each search, we guarantee successful hiring of candidates and their transition to their new employment.Intensity, Quality, VelocityOur clients will testify that Viventis Search Asia has lived up to its reputation of being an aggressive and hardworking Executive Search outfit that gets the job done properly and rapidly without sacrificing quality.ServicesEnd-to-End Executive Search SolutionMid-management FulfilmentRecruitment Process OutsourcingInterim Management and Advisory