Cards Marketing Head

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	All Cities	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	College Diploma	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-09-24	Valid Until	Long-term validity

Job Summary:As the Cards Marketing Head, your responsibilities are as follows:Responsible for the management and supervision of the- Cards Marketing Department comprised of the following Marketing Units : Product Management, Usage Marketing, Digital Marketing, Installment Facilities, and Services & Advertising.Drive the Department to help achieve business objectives on Billings, Utilization, and Card Acquisition.Launch Usage Programs intended to increase utilization and achieve Billing targets.Launch Loyalty and Retention Programs to increase usage and address attrition.Launch Card Acquisition Programs to help achieve New Card Accounts Target. Conceptualize, develop, and manage new products, features, and facilities will engage cardholders, strengthen affinity and loyalty to the brand, increase utilization and provide revenues.Manage Marketing revenue streams e.g. Annual Membership FeesPeriodically review Fees & Charges and competitive scans for opportunities for fee adjustments to provide revenues for the businessManage Digital Channels and Social/online Media  for Cards Marketing Create and manage relationships with Merchants, Vendors, Third party service providers in connection with programs and projectsSupports the Head of Card Business in the Divisions key initiatives and mandates.Participate in the formulation and implementation of sound strategic business development and marketing plans for Card Business in support of achieving the Consumer Banking Business goals in line with the Bank’s overall strategic plans.Job Qualifications:At least College Graduate. Preferably Marketing or Business related course.At least fifteen (15) years Credit Card business and/or Financial Institution with at least three (3) years substantial experience in MarketingExcellent marketing skills, negotiation skills, project managementHas good people managementWith extensive knowledge of basic functions of Cards MarketingStrong knowledge of relevant regulations

China Banking Corporation (China Bank) stock symbol CHIB, commenced business on August 16, 1920 as the first privately-owned local commercial bank in the Philippines.China Bank is one of the leading private universal banks in the country. It offers a full range of banking products and services to corporate, commercial and retail customers, as well as thrift banking, investment banking, bancassurance, and insurance brokerage services through our subsidiaries.With nearly a century of solid financials, strong commitment to quality service, significant contribution to the country's financial landscape, and an enduring legacy of successful partnerships with generation of clients, China Bank remains one of the most respected, trusted, stable, and profitable financial institutions in the country.