Brand Specialist

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	Metro Manila (NCR) Muntinlupa	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	Master's Degree	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-09-24	Valid Until	Long-term validity

Job Description

• Serves as a central resource for all brand related information and coordinate with business partners in creating and implementing brand-building activities.

• Responsible for managing and developing plans that that support brand objectives and creates campaigns that increase the awareness of the brand or company.

• Manage and enhance a company's brand reputation or identity.

• Help promote brand uniformity and ensure brand consistency.  

• Coordinate objectives with creative, marketing, product management, sales and other departments.

• Analyze and support both category and product marketing plans to align with brand strategy and achieve monthly or annual goals.

• Develop and implement brand management plans and identify brand-building ideas.

• Create and improve agency and partner relationships.

• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

• Generate and implement media planning, buying, and innovation strategies.

• Organize and manage content management and information sharing among departments, divisions and external clients.

• Create monthly content and product ad plans.

• Provide design and direction for marketing collateral, web and other visual communications media for the company.

• Assist in the creation and refinement of graphic standards and visual brand strategies.

• Monitor performance of ads or campaign on social media and other platforms as well as digital marketing trends and innovation.

• Create and deliver marketing copy and presentation.

• Performs other important or urgent tasks as requested by immediate supervisor.

Job Skills 

• Advance working knowledge of MS Office, PowerPoint, Word and Excel.

• Has experience using Canva, Gimp, Photopea or other graphic design software.

• Has the ability to develop and execute marketing strategies.

• Proven project management skills and experience managing large projects.

• Excellent organization skills, detail oriented and ability to multitask.

• Excellent verbal, written and interpersonal communication skills.

• Flexible and able to quickly and effectively change priorities and direction

• Has strong analytical skills.

• Has the ability to write and present clear and concise reports and presentation.

• Can work and perform with minimal supervision.

Job Qualifications

Candidate must possess at least a Bachelor's/College Degree , Post Graduate Diploma / Master's Degree, Business Studies/Administration/Management, Mass Communications, Marketing or equivalent.Minimum 2 years-experience in product, brand management or advertising.Solid understanding of brand management concepts and building/execution techniques.Willing to be assigned in Alabang area.Full-Time position(s) available.

About usIn 2013, one of the Philippines’ leading and most trusted names in home solutions - Concepcion Industrial Corporation forged a partnership together with Midea Global, to bring the world’s number 1 appliance manufacturer to the country, forming Concepcion Midea Incorporated Philippines. A synergy that brings together time-tested knowledge on the local market and the vast network of the Concepcion Group with the pioneering innovation, expertise, technology, design, and internationally renowned reputation of the Midea Group, the partnership championed the philosophy of creating better lives for Filipino families powered by Midea’s global portfolio with Concepcion Industrial Corporation’s vision and values of passion, compassion, and excellence.From Midea laundry and refrigeration solutions in 2014 to residential air conditioners in 2016, adding industrial and commercial air conditioning solutions in 2017, the company’s extraordinary growth led to another breakthrough partnership with Toshiba Lifestyle Solutions - an equally world-class brand, specifically launched to cater to the discerning market, delivering superior Japanese quality and uncompromising heart-felt attention to details.For its genuine commitment to care for the Filipino, his family, and everyone he holds dear, Concepcion Midea Incorporated Philippines’ exceptional performance anchored on Convenience, Comfort, Safety and Healthy Lifestyle has been awarded the highest recognition within the Concepcion Group with a back-to-back victory, winning the Concepcion Industrial Corporation Legends, Chairman’s Award for the years 2019 and 2020, respectively.An undisputed leader in intelligent home solutions, a game-changer for truly intuitive appliances, expertly engineered and masterfully designed, Concepcion Midea Inc. Philippines continues to enable cherished moments, surprisingly friendly experiences and tenderly nurtured relationships, one Filipino home at a time.