Job Description Summary:
A Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand's products. They manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience.
Detailed Duties and Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing databa
se, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance ba
sed on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and co
nversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to e
valuate end-to-end customer experience across multiple channels and customer touch pointsInstrument co
nversion points and optimize user funnelsCollaborate with agencies and other vendor partnerse
valuate emerging technologies. Provide thought leadership and perspective for adoption wher
e appropriate-