Job Summary:
The main responsibility of the Marketing Reporting Analyst includes development of marketing metrics reports and dashboard to measure campaign performance, and creation of business intelligence reports in support of company strategy.
Accountabilities:
Produce multi-channel marketing metrics reports using tools such as Excel, PowerBI, SQL, and others as applicable; be able to reco
ncile multiple datasets from different business intelligence toolsReport post-campaign results; provide reports on campaign outcome and effectiveness measuresIdentify areas of opportunity for campaign strategy; derive insights and make recommendations ba
sed on report outcomesExtract data from business intelligence platforms such as GCRM and PowerBI, in adherence to stakeholder’s requirementsExecute data preparation/data cleansing requirements for reporting (whether in Excel or other business tools)Collaborate with the Campaign team, Seg/Sol, Sales team regarding their report and data analytics needsCreation and/or maintenance of performance dashboardsSupport customer insights initiatives such as NPS and Voice of Customer reporting.Support the delivery of Weekly Insights reporting Produce Ad hoc Analytics and Reports relating to subs
cription, sales and market sizing dataSupport Data Management tasks and projects
Qualifications:
Bachelors DegreeMarketing background is not necessary Experience in creating dashboard is requiredSQL knowledge Advance knowledge in Excel is requiredKnowledge in PowerBi / tableau
Reed Elsevier is a world leading provider of professional information solutions in the science and medical, legal, risk management, and business to business sectors. We leverage deep customer understanding to deliver demonstrably improved outcomes to our professional customers.We do this by combining content and data with analytics and technology in global platforms, sharing institutional skills, assets and resources across Reed Elsevier.Our customers are using our products every day to advance science, improve medical outcomes, enable better legal decisions, evaluate risk, forge business relationships and gain business insight.