Overview
BuddyBoss is a suite of products and services that help experts and leaders easily sell courses, memberships and build online communities with WordPress. We are seeking a versatile marketing copywriter to lead the creation of copy across all of our marketing assets and campaigns.
Must Have
Multimedia Copy Experience - Must have experience writing copy for various forms of media including Video s
cripting, Landing Page & Web Copy, Email Marketing & Social Media.Multipurpose Copy Experience - Must have experience writing copy for a variety of purposes including Direct Response, Long & Short-form Ads, On-Page SEO & Search, Marketing & Brand Awareness content.Sample Portfolio - Must be able to share a variety of past sample work including at least 1 direct respo
nse video s
cript (VSL), 1 brand awareness or informatio
nal video s
cript, 2 co
ntrasting ad copy examples (length, tone, objective etc.) 1 complete sales page or funnel page, and a selec
tion of short-form social media copy.
Should Have
Marketing Team Experience - Should have experience working as part of a small to mid-sized marketing team or agency.SaaS Product / Subs
cription Service Experience - Should have experience writing copy for a SaaS or Subs
cription Service.Free, Low-Ticket & High Value Products - Should have experience writing copy to promote products and services across a price spectrum including products with a one transaction value in excess of $2,500Customer Avatar, Lifecycle & Journey Map - Should be co
nfident working with Marketing, Product and Customer Success leaders to write copy targeting specific customer avatars, at specific points in their customer lifecycle and customer journey waypoints.Aptitude For Process docu
mentation - We will expect you to engage with our operations team to docu
ment and systematize the processes of creating copy to help standardise repeatable work requests and procedures.WordPress Ecosystem Knowledge - Should have a broad understanding of the WordPress ecosystem including familiarity with a range of the most popular tools used to build websites and manage businesses through WordPress, as BuddyBoss is a suite of products and services for WordPress users.Timezone Availability - Although this is a fully virtual position, candidates should be geographically located in a timezone that has some substantial working-day crossover with UTC+4 to allow real-time collaboration with key leadership.
Could Have
Copywriting Certification & Training - Whilst not required, any certifications, training or courses in Copywriting, Direct Response, Search & SEO, Creative Writing, s
criptwriting, Co
ntent Marketing would be very advantageous. We will look favorably on candidates who co
ntinuously invest in their own learning from any well respected internet marketing institutions or experts outside of formal education.
90 Day Expectations
Within the first 90 days we expect you to have completed the following:
Brand Voice Report - within the first 30 days we will want you to review and analyse our existing web, written ad and video copy and deliver a report to the executive team describing what the “voice” of the BuddyBoss brand currently is, identifying the common elements we have been instinctively employing to portray that voice, and identifying opportunities we have to improve our copy to better represent that voice.New Copywriting Task Management - Within the first 60 days we expect you to have taken over all new copywriting projects and tasks from our CEO.
Commitment
This is a full time role starting immediately with a minimum of 40hrs commitment 5 days a week. This will be a fully virtual work-from-home position with no travel typically required.
Accountability & Reporting
You will report directly to the Marketing Manager or CEO and will be accountable for all copywriting duties assigned by them.
BuddyBoss is a global company, headquartered in Vancouver, Canada.
We are a team of 70+ spread out over 11 countries.
At BuddyBoss, we help organizations and individuals sell courses, memberships and build online communities. We are passionate about helping our customers succeed. We provide them with the web technology, mobile app technology and a range of “done for you” services, to help them succeed in building their online platforms and businesses.
We have strong work ethics, we love to build cool stuff and we have a strong focus on our customers’ experience.