A PPC Specialist manages Intelegencia’s pay-per-click advertising campaigns, including the strategy, design, implementation, SEO, and analysis of ad performance. You will also be tasked with optimizing existing campaigns, ensuring that these run smoothly at all times. Additionally, your role entails presenting campaign data and results to a variety of stakeholders, including the Marketing Team, the Management Team, and/or Intelegencia clients.
Responsibilities:
• Create, plan and execute a variety of PPC campaigns across a range of digital channels
• Oversee and recommend optimizations for existing campaigns
• Analyze trends and make data-driven decisions
• Write engaging copy for adverts
• Proofread content
• Make creative suggestions for advert templates
• Account management of clients
• Produce detailed analyses and reports of campaigns
• Present data and reports to a range of audiences