Digital Marketing Manager (Google Ads) | Remote

Industry Category	Sales / Marketing	Position	Digital Marketing
Recruitment Department		Number Of Recruits	several
Work Location	Metro Manila (NCR) Mandaluyong	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	College Diploma	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-10-19	Valid Until	Long-term validity

Caspio is seeking an experienced and highly analytical Digital Marketing Manager to accelerate the growth of our market-leading low-code development platform. You will be responsible for managing Caspio’s digital advertising campaigns across all platforms to achieve campaign goals.Expert knowledge of Google Ads, both search and video, is required. Certifications are preferred.RESPONSIBILITIESCreate, launch, and continuously optimize paid digital advertising campaigns on major platforms, primarily Google AdWords, YouTube, Microsoft Ads, linkedIn, etc.Create high-performing ads and landing pages and measure their performance in different geographies and for different segments of the market.Cooperate with the content team and graphic designers to ensure a consistent and compelling messaging strategy.Collaborate closely with the sales and marketing teams to develop new campaigns.Ensure the effectiveness of campaigns in terms of conversion metrics and budget.Analyze campaign metrics and report on their performance.Plan and implement marketing attribution models within a multi-channel advertising environment using data from Google, Amazon, HubSpot, internal systems and other marketing automation software.Be knowledgeable of and adhere to industry best practices.QUALIFICATIONSBachelor’s degree in Marketing, Digital Marketing or Communications, or a related discipline.At least five years of experience managing paid digital marketing campaigns. Preference is given to candidates with the following certifications: Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification.Expert knowledge of website analytics tools, including Google Analytics, HubSpot, and Excel.Proven abilities in bid management, copywriting, landing page creation, etc.Strong budget management and project management skills.Exceptional written and verbal communication skills. Expert English writing, editing, and communication skills.Passionate about marketing, technology, and online advertising, with a desire to learn and develop.A data-driven mindset.Detail-oriented, organized and continuously learning in a deadline-driven, fast-paced environment.

Caspio is the world’s leading low-code application development platform used by business professionals to create custom online database applications — without coding.Headquartered in Silicon Valley, and with global offices in Poland, Ukraine and the Philippines, Caspio powers custom applications in over 100 countries.We’ve helped over 15,000 customers — from large government agencies and Fortune 500 companies, to small and medium-sized businesses, startups and one-person entrepreneurs — turn their vision into powerful applications.With Caspio, non-developers are empowered to create and change their own business applications, allowing them to move fast and respond to opportunities immediately while freeing up scarce IT resources to focus on other critical business priorities.No code, just Caspio!