Project Leader- Digital Marketing

-Supervises, plans and oversees the marketing strategies of the company's product lines and services;

- Conceptualizes and evaluates marketing programs/events and advertising campaigns and promotional activities for awareness and brand-building initiatives;

-Supervises and directs online/digital marketing efforts which includes website, social media, and online selling platforms;

-Acts as subject matter expert on issues relating to effective marketing of various company products like responses to online inquiries and Business Development Officers spiels;

-- Meets regularly with the Business Development Team to evaluate projects and conducts post-analysis of marketing programs in terms of sales performance and cost effectiveness;

--Analyzes sales and marketing metrics. 

--Forecasts online market trends and provides management relevant information;

--Conducts periodic market research on customers and market potentials, competition moves and utilizes these data to propose and improve marketing strategies and programs;

-- Recommends appropriate tools to complete marketing tasks;