2022-10-19
IP Location 菲律宾 206| Industry Category | Sales / Marketing | Position | Digital Marketing |
| Recruitment Department | Number Of Recruits | several | |
| Work Location | Metro Manila (NCR) Makati | Nature Of Work | Full Time |
| Gender Requirements | Male | Marriage Requirement | No marital status restrictions |
| Education Level | College Diploma | Work Experience | No work experience restrictions |
| Age Requirement | Above 18 years old | Salary Package | Negotiable |
| Updated Date | 2022-10-19 | Valid Until | Long-term validity |
WHAT WE OFFER:
✔ Great Place to Work-Certified Company
✔ Premium HMO
✔ Holistic employee experience
✔ Work-from-home and hybrid work setup
✔ Rewards and incentives
✔ Monthly engagement activities
✔ Career advancement opportunities
✔ Paid referral program
about the Client:
Started in 2013 by CEO Carmen Booth and Managing Director Jamie Booth with a vision to provide businesses from all around the world with their own full-time, first-rate offshore team in the Philippines.
Our smart tailored outsourcing and HR solutions deliver high-quality results with reduced operating costs for companies of all sizes across a wide range of industries.
Job Summary:
We believe in people-first marketing and people-first work! We are looking for experienced marketing professional to execute digital marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyer's journey, engagement strategies, and execution, you'll immediately make an impact through a positive relationship with your peers, content marketing specialists, and B2B marketing professionals.
You think customer-first when you build digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in demand generation marketing for business process outsourcing companies with a specialization in inbound marketing.
Together, we will continually review campaign and program performance and results to ensure we exceed our team's targets. Your ability to execute and promote clear and valuable communications will help businesses discover our talent solutions.
You will be a key partner in our inbound marketing efforts across content marketing, email nurturing, social marketing, search marketing, and more. You possess both hands-on campaign execution and tools knowledge around inbound marketing, paid and organic search and social marketing, and the analytical skills to optimize campaigns based on testing and ongoing results. You have an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.
Responsibilities:
Identify and target your campaign personas to optimize their customer journeys and deliver the right message at the right time using inbound marketing methods.Establish detailed A/B testing processes to test content to improve performance.Deliver digital marketing components of strategic account activation campaigns, collaborating across Demand Generation, Event Marketing, Brand, Business Development, and other teams that drive growth, retention, and renewalsCreate regular reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.Work with the content team to build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).Grow distribution across all channels, not just owned channels. Must be skilled in creating multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition.Identify key target market segments and determine how each group uses digital channels and mediums, then use this knowledge to ensure that all channels deliver actionable content that generates interest and can be measured.Collaborate with the sales and marketing team to build programs that support sales enablement.Develop and execute nurturing for prospects as a means of maintaining engagement, relationship building, and moving them through the various lead life cycle stages.Provide support to the business development team by executing various prospecting and lead/customer nurturing campaigns, as well as providing transactional support as needed on individual lead opportunities.Develop and analyze social content performance, paid social performance, and social listening trends and compile key metric reports as needed.Requirements:
Must have:
Bachelor's degree in Marketing or a related field.The right person has 3+ years of successful experience across B2B digital and inbound marketingExperience with UTMs, email marketing, lead scoring and funnel optimizationPrevious experience with SEO software and research tools, ideally SEMRush, BuzzSumo, AHREFsPrevious experience with PPC software and research tools, ideally Google Ads 360Previous experience with social media management tools, ideally linkedIn Campaign manager, Facebook ads or similar toolsExperience with linkedIn, YouTube, Facebook, Instagram, Twitter, TikTok, and beyondGoogle Ads and Google Analytics certification preferredProven record of owning campaign outcomes and optimizing for engagement and conversion metrics. Comfortable owning inquiry targets for your campaign channels.Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.Possess outstanding problem-solving, analytical, and research skillsStrong analytical skills and can effectively analyze marketing dataTakes ownership of multiple initiatives with a strong sense of accountabilityHTML/CSS, Adobe Creative Suite hands-on experience is an advantageWorks well under pressure, can meet deadlines, and make sound decisions independentlyStrong commitment to the customer experienceCMS: WordpressSEO: SEM RUSH, AHREFS, BUZZSUMO, Google Search Console, HotJarGoogle: Ads, Analytics, Tag Manager, Google AdsenseEmail Marketing: Similar platforms to MailchimpProject Management: Scheduling, TrelloData Visualization: Google Analytics, Zoho Reports (or similar platform)Good to have:
Project Management: Agile, ScrumHTML/CSS, Adobe Creative SuiteMust have Fiber Optic internet with at least 25 Mbps bandwidthMust have a backup desktop or laptop with the latest OSMust be able to work from 7AM-4PM or 8AM-5PMMust be amenable to work in-office as required|
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