Social Media Community & Content Specialist

Responsibilities:

- Research on existing communities to see where Pub Co can play in/which passion points are relevant to the media brands’ audiences

- Ideation, creation and implementation of posts and/or prompts on Pub Co-owned Communities, whether organic or sponsored

- Copywriting of posts and/or prompts on Pub Co-owned Communities

- Staying up to date on community features, execution possibilities and the like

- Ensures that all content released are aligned with the voice/ style of media brands, and follows Pub Co content calendars

- Accepting and filtering of members, if applicable, on Pub Co-owned channels

- Filtering of and responding to public comments to increase engagement on Pub Co-owned channels

- Responding to direct and/or private messages sent through social media platforms

- Sharing and proper tagging of all paid (branded and sponsored) content on all applicable Pub Co-owned social media platforms and/or communities

- Occasionally assists Multimedia Artist in the creation of social media assets

- Creates monthly reports on the status of Pub Co communities, including insights and recommendations. Provides Data Analyst with data on paid (branded and sponsored) content, if and when necessary

- Trends listening; suggestion of possible content to produce based on trends seen on social media

Requirements:

- Bachelor’s degree in Mass Communication or Marketing or related field, preferred

- Has work experience in social media community management, including but not limited to Facebook, Twitter and TikTok

- Copywriting skills

- Understanding of audience/follower behavior on social media

- Detail-oriented and can work with a flexible schedule

- Understanding of SEO is a plus

- Has experience with Adobe Photoshop, Premiere and After Effects