BRAND ACTIVATION ASSISTANT The Brand Activations Assistant plans and executes Brand Management’s consumer and trade activations programs, ensuring all communication and program execution elements are aligned with Brand strategies and standards. The position is jointly responsible with the Brand Management team for consumer demand generation of all PLILI products.DUTIES AND RESPONSIBILITIES1. EXECUTION OF BRAND ACTIVATION PROGRAMS1.1. Leads the planning, preparation, and execution of local marketing activations a. Identifies market needs and appropriate programs to stimulate consumer demand based on identified Brand strategies b. Plans activation programs and accomplishes the Promo Activity Workplan (PAW) for program and budget approvalc. Sources and negotiates with third party agencies and suppliers for all program requirements.d. Ensures efficient and effective program implementation· Prepares training materials for program implementers· Briefs and trains all program implementers, ensuring program requirements, objectives, targets, controls and marketing communication standards are in place.· Liaises with frontline Account Management Associates (AMAs), Merchandising Officers, manpower / logistics agencies, media and suppliers to ensure efficient and timely program implementation.· Monitors and accounts for program expenses, ensuring activities are implemented within budget.· Tracks program results versus objectives and identifies measures needed to ensure objective achievement· Prepares post promo analysis report and recommendations1.2. Manages the Brand Activations budgeta. Allocates the Brand Activations budget amongst all brands nationwide, in coordination with the Account Management and Brand Management team.b. Ensures that Brand Activation spending is within budget and schedule.c. Coordinates with Finance on any expense reconciliation requirements 2. MANAGES ConSUMER DEMAND GENERATION2.1. Analyzes and defines market consumers, shopper buying habits, purchase channels, purchase segments and trade developments, translating data into actionable sales information that is disseminated to appropriate company personnel.2.2. Identifies critical consumer touch points such as:a. Trade Venues: Supermarkets, groceries, public market, malls, week-end tiangge / bazaars, talipapa, b. Non-Trade Venues: Hotels, restaurants, Carinderias, Schools, Offices, Public transport Terminals (bus, jeepneys, pedicabs, tricycles TODA, ferry port, airport, Barangay centers, basketball courts, health centers, hospitals, sports centers, clubhouses; c. Organized institutions: Civic Organizations like Rotary, Jaycees, Lions, Zonta, Toastmasters; Church Organizations like El Shaddai, INC, CFC, CFM, GCF, CCF, VCF, JIL, etc. 2.3. Establishes links for speedy Marketing program execution.2.4. Identifies local media suppliers and contacts most accessible to the target markets.2.5. Leads local activations (events, fiestas, etc.) in coordination with local government units and other third parties to maximize brand affinity building opportunities;2.6. Regularly cascades competitive activities and recommends immediate action plans to counter competition in the trade.2.7. Conducts and reports relevant consumer / shopper / customer insight surveys to keep abreast with changing consumer preferences and behavior3. PERFORMS BRAND ACTIVATION ADMINISTRATIVE FUNCTIONS3.1. Monitors movement of near expiring products and trade inventory weekly3.2. Creates Purchase Requisitions for Trade activation requirements3.3. Allocates and distributes Brand collaterals and retail display materials4. ConFORM WITH REGULATORY AND STATUTORY REQUIREMENTS (standard for all)6.1. Practice Corporate Values, SOPs, GMPs6.2. Conform to corporate quality requirements, statutory and regulatory requirementsEducation: Graduate of BS Marketing, Mass Communication or any business related course.Skills: · Preferably with good interpersonal skills· High level of initiative and assertiveness· Excellent computer skills (Word Processing, Spreadsheet, Powerpoint, etc.)Location: BGC
