PURPOSE
The Content Development and Growth Lead creates content strategy and calendars, and oversees the production of Traffic Driving Articles (TDA) and Web Copies for SEOReseller’s client websites.
PRIMARY RESPONSIBILITY:
The Content Development and Growth Lead is responsible for managing strategy, production, workload, quality control of engaging, traffic-driving on-page content for client websites. The Lead is to ensure that all produced content is at par with the company’s requirements and set standards. By doing so, the Lead impacts client website rankability, traffic and DA, and helps maintain a healthy portfolio of client websites.
GENERAL ACCOUNTABILITY
Work Volume FulfillmentEnsure that the daily and weekly output is met (varies depending on project needs), both from in-house and offshore co
ntributorsPlan or execute revisions on the copy and strategy as needed for better quality and better ranking Co
ntent Strategy and Creation Plan and QA co
ntent with minimal grammar/spelling errors; ensure co
ntent is compliant with quality standards, co
ntent guidelines/client brief, as well as other strategies needed for engagement and rankabilityStrategize articles and co
ntent calendar meant for building authority, internal l
inking, and topic relevanceQuality Compliance Follow best practices for traffic-driving articles as needed by clients and the company.Actively pursue feedback and results in relation to co
ntent producedCo-mo
nitor performance of the client domains assigned (monthly, quarterly gains in traffic or organic keywords) with the SEO Department and Partner Success & Growth (PSG) TeamsHandle revisions sent back by the client according to specs provided Client ManagementRegularly touchba
se with clients to check on co
ntent quality requirements and gather feedbackProvide feedback to the necessary co
ntributors and suggest process initiatives and innovatio
nsGovern Objectives and Key Results (OKRs) for the On-Page Co
ntent Team.Manage the On-Page Co
ntent Team’s performance and provide guidance for their growth and development in their respective careers.Apply gained knowledge in order to create effective strategies and quality content. Be creative in applying or l
inking assets to articles. Tackle tasks and assignments with flexibility. Quick to adjust to ever-changing SEO/co
ntent landscape in relation to the Google algorithm and guidelines. Adhere to the deadlines set for tasks.Improve the quality of work by using the given tools and techniques. Generate new co
ntent ideas and experiments to drive more traffic towards the client websites.Give ideas and solutions on how to tackle topics and keywords on articles. Raise co
ncerns and issues to Management as deemed necessary.Be able to transfer gained knowledge to other members of the organization. Adhere to the no. of leaves required on a mo
nthly basis.Zero or minimized tardiness minutes on a mo
nthly basis.
POSITION REQUIREMENTS
Leadership and client-facing experience are a mustAbility to plan engaging, traffic-driving content Aptitude for keyword research and topic ideation that will drive traffic and keyword rankingsCreative thinking with attention to detail within demanding deadlines Ability to work independently and collaborate as needed with writers, Co
ntent Strategists, Partner Success & Growth Executives and other stakeholders in the organization.
Are you exceptional?There are two types of people in the world: those who just want to get by and finish their shift, and people who say, “I want to grow. I love the challenge. Push me.”If you’re the latter, perhaps you’re perfect for Axadra.What is Axadra?Axadra is a digital marketing company based in Makati that provides digital marketing services to local and global clients. We offer search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, online reputation management, and more.We’ve been in the business for nearly ten years now, and we owe that to our proactive, strong, and diverse team. Axadra is made up of a group of multitalented people who have chosen to further expand their horizons with us —we have bookworms and board game nerds, as well as shutterbugs and musically inclined individuals.Our doors are always open to talented and aspiring team players who want to join our company. We want people who love and live the Internet, individuals with creative minds who are not afraid to think out of the box.