Regional Brand Executive

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	Manila City	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	College Diploma	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-10-18	Valid Until	Long-term validity

The Regional Brand Executive shall oversee the brand planning and development including sales, marketing, product management and distribution in ensuring the attainment of the business objectives of the brand for the region. 

Duties & Responsibilities:

Sales and Business Development

 Formulates sales plan and targets covering all applicable territories/markets.Reviews, consolidates and negotiates purchase targets (sales) of partners/distributors.Monitors and evaluates performance of partners/distributors and recommends areas for development.Conducts market research and studies the regional landscape in collaboration with principals and partners/distributors.

Brand Management / Marketing

Formulates an annual marketing objectives and plans with monthly targets or status.Prepares marketing budget for internal approval, controls effective use of funds and ensures implementations of plans are within budgetCommunicates with principals for brand directions and updates, brand building support, marketing materials (advertising and action images, product images, press kits, POPs, catalogs), presentation materials, retail guidelines, and communicates the same to partners/distributorsCreates, as applicable, brand guidelines, brand presentation, product training presentation and key account presentation for internal and external use of partners/distributorsMonitors implementation of marketing plans of partners/distributors and ensures brand objectives are aligned and guidelines followed.evaluates and consolidates marketing activities of partners/distributors and prepare monthly and/or quarterly marketing reports to update and preview marketing happenings in the region and to present recommendations for marketing opportunities.Briefs advertising and PR agencies on marketing plans and activities, budget and timeline and ensures smooth implementations are conducted.Provides post-program marketing report and metrics to analyze ROI.Handles all marketing-related matters and correspondences.Conceptualizes and prepares marketing materials for use of partners/distributors and ensures inventory of marketing materials is maintained with budget levels while meeting promotion timeline.

Product Management / Accounts Management

Coordinates with merchandising/sourcing team to develop product and purchase plan based on trends, forecasts, new product collections.Communicates, coordinates/negotiates with principals regarding products updates, new collections, product support materials, samples, orders, FOB prices, MOQs, discount and claims.Sets transfer prices for partners/distributors in coordination with merchandising/sourcing team. Creates and provides merchandising tools to partners/distributors such as reports, trends and analysis materialsEnsures the timely delivery, payment and quality of goods as committed to partners/distributors. Manages client complaints on products and takes appropriate actions to ensure client satisfaction.Conducts regional visits to partners/distributors at least twice a year for performance review, brand and product training, plans and updates, marketing strategy, market visit.

OUR STORYA force to reckon with in the retail and distribution of premium branded consumer products, The Primer Group of Companies started out in 1985 as a small trading company and has since aggressively expanded the depth and breadth of its operations to become one of the market leaders in various highly competitive categories and industries contributing to economic growth.In over 30 years, the Primer Group created a niche in marketing the world’s best brands in travel, lifestyle, action sports and outdoor products, and eventually diversified its portfolio, from its core retail business to its wide range of high quality industrial products and top caliber services that are extensively sought after the world over.The Primer Group takes the lead in sustainable green energy solutions. It has established a green consultancy firm that guarantees measurable savings; building efficiency and energy management; and security and fire safety solutions. It is also into high technology manufacturing of environment-friendly industrial grade inks, as well as highly specialized garment printing that employs only the most advanced printing machinery.Over the years, the group has built numerous international partnerships in the distribution and maintenance of air conditioning and mechanical ventilation systems that are increasingly in demand in the Philippines.The diversified group is also into creative designs and solutions, eco tours, hospitality management, and continued education and training.Through its advocacy arm, Center for Outdoor Recreation and Expedition (CORE), the Primer Group gives back to its stakeholders and supports environmental conservation, ecotourism and community development, as well as individuals and other bodies advocating change and promoting new discoveries in the name of environmental, athletic and scientific pursuits.The Primer Group aims to be the global leader in the distribution of premium goods and services, and it is firmly on its way to accomplishing its mission to deliver superior customer experience. From its headquarters in the Philippines, it has expanded its network to include retail, distribution and logistics operations in Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Japan, Viet nam, Taiwan, Australia, Middle East, Europe, and Africa.The Primer Group continues to take advantage of opportunities opening up in the dynamic retail sector.Brands We CarryRetailAce, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Dr. Martens, Eagle Creek, FitFlop, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XDIndustrialAircond Network Philippines Inc., Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Primer Printing Services Inc., Rigel, Stellar Equipment & Machinery Inc., Union Inks and Graphics Inc., YorkOther VenturesBee Choo, The Park, Arriva Ph (e-commerce) Our Concept StoresBratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel ClubOUR VISIONWe at the Primer Group will be the leader in global distribution and innovation of premium goods and services.OUR MISSIONTo bring the world closer to our customers.OUR CORE VALUES• Entrepreneurial spirit• Passion for excellence• Integrity• Teamwork• Self discipline