E-Marketing Assistant (work from home)

Job Description

We are looking for a versatile marketer to join our team and be part of the expanding growth.

Responsibilities

Manage marketing communication activities, develop communication campaigns for brand growth.Create compelling brand story, write press releases, test winning copy across channels, including website, social media and emails.Write, edit and review marketing collaterals to enforce brand voice within copy.Build and execute a customer-centric email communications strategy to meet and exceed company targets for activation, engagement and retention of the customers.Grow and manage email and SMS database. Develop and optimize tactics for capturing qualified leads.Define customer segments and build email campaign to drive user growth and build engagement throughout the customer journey funnel.Define, track and measure email marketing KPIs, identifying areas to improve performance and execute A/B tests to address these opportunities.Leverage Klaviyo and Google Analytics to build email campaigns, including behavioral triggers, lifecycle series and ad hoc and transactional emails.

Requirements

2+ years of experience in Marketing Communications or the equivalent role (brand building, new traffic acquisition, etc).Excellent verbal, written, and interpersonal communication skills in English, especially in crafting communications that convince/persuade customers to engage and take action.Well-versed in email marketing best practices and a demonstrated track record testing new approaches.Ability to thrive in fast-paced work environment and track record driving results with minimal supervision.Hands-on experience with Marketing Automation tools, such as Klaviyo and Google Analytics.