Chief Bancassurance Officer

Job Purpose

Manage and grow the business value of the Bancassurance (BA) Distribution channel in line with the achievement of the Company's strategic plans.

Major Activities

• Grows the business value of the channel

• Develops and ensures implementation of strategies toward growing the business value of BA distribution channel

• Establishes sales projections and plans for budget allocations including manpower requirements

• Establishes key performance indicators to each Department Head within the Division to ensure alignment of objectives

• Maximizes partnership with bank partners, Joint Venture (JV) partners, and its subsidiaries for the approval and execution of Axa initiatives

• Management of BA expense ratio

• Increase revenue and customer base through Direct Marketing and Telemarketing

• Develops strategies to ensure the channel’s performance and  profitability

• Increase growth potentials through Campaign development and execution

• Efficiency of Telemarketing operations

• Achieves new business targets and retention of quality business through Relationship Management

• Maintains relationships with bank partners for the successful execution of BA initiatives

• Acquisition of new business and retention of quality business

• Determines business potential and gets the maximum out of the relationship

• Strengthens sales support through recruitment strategies and distributors’ developmental programs

• Expands the sales force through sound recruitment, retention, and productivity programs

• Strategic initiatives for the training of distributors geared towards productivity and career development

• Achieves maximum productivity and performance of the Sales Management team

• Campaigns development

• Sales Performance Management and Monitoring

• Issues management and resolution

• Activity and Lead management

• Business Analysis for business projections and decisions

• Efficiency of Branch support services in maintaining workstations and supporting branch expansions

• Graduate of any 4-year course

• Minimum 10 years experience in product/sales management particularly in the life insurance industry

• Minimum 5 years in a top management level position

• Understanding of all faces of the insurance business including financials

• Successful sales management track record

Personal Characteristics/Behaviors

Other Requirements

• Strategic leader

• Ability to manage integrated functions

• Ability to develop plans, broad policies, and specific objectives

• Planning and Organizing Skills

• Sales Management

• Product design and management

• People skills: leader, team player

• Excellent oral and written communications skills

• Presentation Skills

• Project Management