JOB SUMMARY
Plans and executes year-long campaigns and programs following brand guidelines. He/She safeguards internal and external branding on all channels and creates avenues to strengthen the company branding.
ROLES AND RESPONSIBILITIES
Researches and analyses market trends and demands, competitor offerings, demographics and other information that affects marketing strategies.Creates Marketing Plans for the assigned teams while co
nsidering the approved budget.Ensures implementation and effectivity of Marketing Campaigns and Demand Generation Programs through close mo
nitoring of activities and proper coordination with all co
ncerned teams.Works with accredited Suppliers and ensures that brand guidelines are being followed.Liaises with Stakeholders and vendors to promote success of activities.Handles external communications and appearances to represent the Company in media engagements and the like.
JOB REQUIREMENTS
University Degree preferably of any four-year Business course or equivalent. With at least 1 year experience in Brand Management, Event Management, Advertising/Media Planning, Customer Service Practices, Marketing Research, Communications, Creative Planning.