Assistant Manager- Brand Marketing

DUTIES AND RESPONSIBILITIES:

A. Brand Marketing

Develops and implements marketing activities, project innovations that increase brand value, awareness, market share and profitability.Develops budgets, forecasting sales figures, and assesses KPIs and ROIs.Work closely with different departments to create and execute marketing initiatives that resonates with the target market and increase sales.Collaborates with different teams such as R&D, Supply Chain, Accounting, Commissary, and others.Plans and executes marketing initiatives including campaigns, events, advertisements, and sponsorships.Always ensure that messaging and marketing activities are aligned with brand and company values.

B. Market Research

Conducts market research, analyzes data, and develops market strategies and reports on brand performance.Continuously monitors competitors’ activity.

C. Aggregators

Coordinates and collaborates partnership with 3rd party partners to create strong brand awareness.Leads the project partnership, creates connection to stores and ensure smooth and successful project launch.

D. Internal Marketing

Promote brand love within corporate employees; collaborate projects to other departments.

E. General Admin and Reporting

Maintain, monitor, and properly document updated NMF expenses; submits to accounting department on time.Ensures all files are complete and properly documented; safekeep marketing valuable assets establishing accountabilities.Prepare and submit regular report of the status and performances of the department.

F. Other Marketing related duties that may be assigned by Commercial Operations Manager.

QUALIFICATIONS:

Bachelor's Degree in Marketing, Business Management or equivalent.At least 2 years’ experience in developing brand and marketing strategies in restaurant industry.Must be willing to work in Quezon City and travel regularly to store branches nationwide.Functional knowledge on relevant techniques and principles of corporate marketing in a restaurant set up.Excellent Salesmanship and Customer Service OrientationExcellent Written and Oral Communication SkillsProblem Solving and Decision MakingStrong Research and Analytical Skills

We are your friendly bakery cafe that serves freshly-baked pies, cheesecakes and desserts, as well as good food and coffee.OUR STORY:Banapple started baking pies & cheesecakes years ago, initially for friends and family, and referred food establishments. Shortly, banapple expanded its client base to include well known food establishments and restaurants, all being served from a home-based kitchen located in Quezon City. The brand ‘banapple’ (banana + apple) was established, a contraction on the main ingredients of the banoffee pie and the apple caramel crumble pie, two of Banapple’s early hits. Banapple thereafter transferred its main kitchen to a bigger and more accessible location along Katipunan Avenue in Quezon City. Banapple operates a cake showroom cum cafe at the facade of this kitchen.Banapple Pies & Cheesecakes is a novel find in the metropolis. In addition to pies, cakes and cheesecakes, Banapple serves yummy home-cooked style hot meals like the well-loved chicken parmigiano, lasagna roll-ups, and hickory-smoked country ribs as well as sandwiches, pastas, and great pancakes.Banapple has become a pleasant landmark, and commuters stop for a quick take out to and from work and school. Bakers, waitstaff, and store management team are friendly and offer fast and personalized service.Great for breakfast, lunch, dinner and late-night snacks, anyone can enjoy yummy meals and excellent desserts alongside good coffee any time of the day :)