Product Development and Marketing Communications Head

Industry Category	Sales / Marketing	Position	Digital Marketing
Recruitment Department		Number Of Recruits	several
Work Location	All Cities	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	Master's Degree	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-10-08	Valid Until	Long-term validity

The Product Development and Marketing Communications Head designs, develops and executes solid business plan which covers clients , partners, competitive selling, and helping to grow the business across wide portfolio of products. Implements, monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research .They use creativity in building interest in clients by employing marketing techniques through various types of media. These are but are not limited to events and advertising campaigns; implementation of system-wide requirements for promotions, activations, and management activities.

Job Responsibilities

Build a concise and cohesive Marketing Plan that aims to increase brand awareness and generate innovative ideas to promote the brand.Conducts and performs market research and analysis to pin-point gaps and identify possible opportunities for growth.Manages and drives all marketing campaigns of the company.Provides support and ensuring availability of accurate data regarding the success of all marketing initiatives and campaigns. Use data and reports to make evidence-based decisions.Creates a strong relationship with both internal and external stakeholders.Conceptualize solutions and programs for lead generation and brand awareness.Direct content strategies based on the business objectives, category focus, and audience segments through all channels (online/offline/social).Design and coordinate promotional campaigns, PR nationwide, and other marketing efforts across channelsConduct market research and stay abreast of competitor positioningContribute to new business development initiatives and identify new business opportunities

Required Skills, Knowledge and Characteristics

Strong leader with a minimum of 5-7 years of experience in marketing function covering brand management, project management, advertising, promotion, market research, media, marketing communications, events management in a financial industry.Highly effective written and verbal communication and interpersonal skills; demonstrated team building and leadership skillsExpertise in Digital Marketing and Social Media StrategiesExpertise in Marketing Campaign Development and ManagementExpertise in Event Conceptualization and ManagementAdept in Corporate CommunicationExpert level capability in Media Management, with particular strength in E-commerce & Digital media & Content creation and creatives managementExpert level capability in Corporate Brand & Strategic Project Management (Resource, Initiatives Management)Experienced in innovation development, strong in creative and analytical thinking and people management

Education

Bachelors/College Degree, Finance/Accountancy/Banking, Business Studies/Administration/Management, Commerce, Marketing or equivalent.Master's degree holder in the field of Management or other related fields

Company HistoryOn July 1, 2003, an institution that upholds the best interest of the Public Safety Sector in the country was founded. Following the separation of the Philippine National Police (PNP) from the Armed Forces of the Philippines and pursuant to Republic Act 8367 or an Act Providing for the Regulation of the Organization and Operation of Non-Stock Savings and Loan Associations which mandated that an Association shall confine its membership to a well-defined group of persons and shall not transact business with the general public, the Public Safety Savings and Loan Association, Inc. (PSSLAI) was born and established to serve the members of the PNP, the Bureau of Fire Protection (BFP), and the Bureau of Jail and Management Penology (BJMP).  With only 24 employees, 54 Million pesos in start-up capital, and a ground floor office at the Kiangan Hall in Camp Crame, PSSLAI centered on excellent service  and  innovative technology by creating products and services with the satisfaction and financial well-being of the public safety family in mind.  PSSLAI Loans have the lowest interest rates in the industry with no hidden charges guaranteed. The Association also offers an array of investment opportunities with high dividends.  Through these, and the hard work and dedication of the PSSLAI Board of Trustees, Management, and employees,  PSSLAI today is the most admired and credible savings and loan association with its growth testified by the loyalty and patronage of more than 200,000 members*, its 34 Billion and growing asset portfolio, a 12 storey State-of-the-Art green and intelligent building along EDSA Quezon City, a branch in Camp Crame, and standardized and fully-equipped Extension Offices in key cities nationwide.PSSLAI is supervised and authorized by the Bangko Sentral ng Pilipinas to conduct business and is endorsed by the PNP, BFP, BJMP, and PPSC leadership. PSSLAI was the only SLAI to be included in the Philippines’ Top 500 Corporations in 2015 and Top 400 Corporations in 2016 by the Philippine Business Profiles and Perspectives, Inc. and is recognized as one of the Drivers of Growth of the Philippine Economy.Is it stable?YES!  Eversince it was established in 2003, we have provided the highest dividend to our members, i.e. up to 18% per annum, compared to other savings and loan associations. Almost 90% of our members are from the PNP and the remaining 10% of our members are from the public safety sector, i.e. BFP and NAPOLCOM. The PNP, BFP and NAPOLCOM are all established institutions of the country’s Executive branch and backed up by the Philippine Government. Our collection efficiency rate of 97.5% is the highest among all Savings and Loan Institutions. Hence, PSSLAI is definitely stable!OUR VISIONTo achieve 100% membership in all Public Safety Agencies and become our Members’ first choice in all their financial needs.OUR MISSIONTo provide all our Members the opportunity to enjoy comprehensive financial and social benefits by offering customer-centric products and services built on relationships.OUR CORE VALUESUnityAccountabilityService ExcellenceIntegritySocial Responsiveness andTrustworthiness