Grow your career with Australia's largest training resources providerGreat career progression in a rapidly expanding companyBe part of a dynamic & successful teamEnjoy the convenience of Australian hours – no night shift and weekend work about USTraining Resources Group is a group of 5 B2B companies & 6 brands that develop & provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.about THE ROLEYou will be responsible for creating and reporting on integrated email marketing campaigns across our brands to support brands strategies, lead generation and monthly sales cycles.You will be a creative yet analytical thinker who can deliver exciting and engaging email campaigns and will be instrumental in contributing to lead generation through email marketing.Reporting to the Email Marketing & Performance Team Leader under the Email Marketing & Performance Manager, and within the Marketing Department, you will work closely with the Creative, SEO, Web Content, Social Media, Digital Ads, Marketing Operations and Product Marketing teams. YOUR RESPonSIBILITIESWrite clear, compelling email copy for the company’s email campaigns.Research our industry, competitors, and target audience to formulate ideas or support your writing. Stay informed of new products or feature releases to incorporate into campaignsSetup emails in our email marketing platform and seek review and approval prior to sendingCreate, update and maintain nurture email campaignsMonitor email performance, A/B test new ideas for email subject lines, copy and designs, and continually improve and optimise email campaignsResearch and identify opportunities to improve deliverability, open, click-through and conversion rates in email programsProduce newsletters and other non-marketing emailsUndertake list management, segmentation and clean-up processesWork with the Email Coordinator, Marketing Operations and Creative teams to build new email templates, workflows and campaigns to support marketing objectives. Report to management on project progress, email deliverability, engagement and conversion, and other key performance metrics. Other related tasks as assigned by management such as writing for other mediums (e.g. websites, ads, blogs, news articles and marketing materials).Requirements:Bachelor’s degree or diploma in English, Communications, or related field1+ years’ experience building highly effective email marketing campaigns2+ years’ experience working within a marketing teamExcellent research, writing, editing and proofreading skillsCreativity, resourcefulness, flexibility, and motivationStrong typing skillsReceptiveness to feedbackExcellent time-management and organizational skills with the ability to meet tight deadlinesWilling to learn/use company process and procedures, and apply current industry knowledge/best practicesHighly regarded:Experience with ActiveCampaign or similar email marketing platformsExperience working with Zoho CRM or other CRMsExperience working with Zoho Projects, Zoho People and Zoho AnalyticsExperience with reporting and using analytical toolsProven experience as a copywriter or related roleWhen you apply, please make sure to include:Referenceslinks to your portfolio or provide samples of your previous projectsWHAT'S IN IT FOR YOU?Work from home6:30 AM - 3:30 PM working hoursNo night shifts & weekend workFast career growth & development with our internal promotionLoyalty incentives up to PHP 10,000 salary increasePHP 100,000 medical coverage of 2 dependentsVirtual games and eventsIsland and other retreats
Training Resources Group develops, publishes and sells high-quality course materials and learning content for Australian RTOs across a broad range of course areas. TRG's mission is to transform lives through quality training resources.
