Position Overview:
We are seeking an experienced Conversion Rate Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist, you will be implementing optimization efforts to improve user experience, enhance conversion rates and drive engagement across our sites. You will work closely with web, campaign, and analytics teams to champion our testing capability and strategies. You will be responsible for testing opportunities, executing activities, defining KPIs, measuring results and documenting learnings.
The marketing analytics and optimization team is comprised of three main areas: business analytics, web data and conversion rate optimization. We work with business intelligence, IT, client engagement, solution areas, partners, CRM and email automation teams to realize data-driven opportunities for our marketing efforts.
What you’ll do at Insight
Helps plan, scope, schedule, and implement testing activities for projects of varying size and complexity including test iterations.Identify test opportunities, develop strategy, and lead testing.Work on identification of key business questions, develop hypotheses, plan test strategy comprised of A/B, MVT, XT, and automated perso
nalization activities.Analyze test data and provide recommendations for co
nversion rate improvements.
What you’ll need to join Insight
College GraduateWilling to work on Night Shift Schedule1- 2 years relevant experience as marketing analystKnowledge of Adobe Target, Google Optimize or similar experimentation platforms Experience using web analytics tools such as Adobe Analytics or Google Analytics a plusCo
nversion Rate Optimization, A/B testing
Insight is a Fortune 500 global company that continually transforms. It’s a place of tremendous opportunity. At Insight, you have a chance to grow your career and, in doing so, enable transformation of yourself and our clients’ businesses.We provide smart, cutting-edge technology solutions for global organizations of all sizes in four Insight Intelligent Technology™ solution areas: Cloud + Data Center Transformation, Connected Workforce, Digital Innovation and Supply Chain Optimization.