Channels Marketing Senior Manager

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	Metro Manila (NCR) Pasig	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	College Diploma	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-10-07	Valid Until	Long-term validity

The Channels Marketing Senior Manager is responsible for building the brand and business through equity-based national promotions loyalty programs, digital commerce and delivery channels marketing. Develops the marketing strategies and plans in support of the category and channels strategies.

Channels Marketing

Define target consumers, identify key insights and pain points to develop promotional strategies per delivery channels improving customer satisfaction on the friction points of the customer journey.Develop channel standards (products, packages, pricing, point of sale materials, placement) to optimize best in class marketing executions and communications across all delivery channels.Provides inputs to the development or refinement of channel mix strategies. Participates in the determination of channel priorities vis a vis product/ category strategies.Manage the digital marketing budget and seasonal promotional planning and forecasting. Continually review results and make optimizations throughout the year.Work closely with Business Channels and eCommerce merchants, DCCL, agencies and others to gain maximum exposure in digital marketing channels.

CRM & Loyalty Program

Lead the strategy of innovative new offers, channels and experience opportunities for the loyalty program, from conceptthrough implementation that will promote member registration, engagement and loyalty.Identify the moments in the customer journey that matter most to new and existing customers and build highly relevant and targeted campaigns to drive customer and program engagement.Build and maintain a loyalty program calendar tracking all marketing, offers, rewards, and support across all business channels and SBUs.Lead advertising and communications activities in line with the agreed strategy & priorities. Develop needs-based, nontraditional campaigns and communications which are fresh, creative and category supportive.

JOB QUALIFICATIONS

Graduate of Marketing, Management, Communications Arts, or related courses.With at least 5 years work experience in Retail Marketing or Trade Marketing, Digital Commerce, Loyalty Program Management obtained from QSR or FMCG.Possesses very good verbal and written communication skills.Excellent project & time management skills.High personal mastery in handling a diverse set of internal and external customers.Thrives in a fast-paced and highly agile working environment.Willing to be assigned in Ortigas, Pasig City.

About the Jollibee GroupJollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India.Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24.Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. Recently, the Jollibee Group announced that it will acquire 51% ownership of Milksha, a popular Taiwanese bubble tea brand.Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.Jollibee Foods Corporation has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.To learn more about the Jollibee Group, please visit www.jollibeegroup.com