Job Description
The SEO Specialist is a key player in the success of our DTC business. Reporting to the Director of E-Commerce this position will play an important role in the creation, implementation, and day-to-day management of SEO strategies to drive traffic and customer acquisition across all Timex Group site properties. This entails keyword list development, site content management, advising on our blog’s direction, site architecture enhancements and other efforts to maximize indexing, rank, traffic, and transactions.
This is a terrific opportunity to be a part of a fun, hard-working digital team committed to growing the Timex brand online. Although focused on SEO, this individual will have the opportunity to work cross-functionally with all the key areas that comprise our E-commerce business and be able to make a tangible impact right from the get-go.
Primary Duties & Responsibility
• Lead all SEO efforts for global Timex (timex.com, timex.ca, timex.co.uk and timex.eu) and GUESS watch (shop.guesswatches.com) sites.
• Conduct research and monitoring of keywords, competitor analysis, and on-site opportunities.
• Maintain weekly and monthly reports on SEO progress relating to traffic, keywords and revenue.
• Support maintenance and utilization of SEO tracking tools
• Optimize on-page copy and landing pages for SEO opportunity.
• Work closely with blog content team to ensure articles are suitable SEO-optimized and provide recommendations for future article opportunities.
• Provide assistance with auditing and QA support to review site enhancements and merchandising/categorization updates from an SEO perspective.
• Pursue change requests with IT where necessary on site architecture.
• Monitor off-site content and backlink profile analysis.
Skills & Qualifications
• BA/BS from an accredited University.
• 1 years experience in digital marketing or analytics, with a focus on SEO.
• Proficient with Google Search Console, Screaming Frog, DeepCrawl, SEMRush, Ahrefs, and/or equivalent SEO tools.
• Familiar with Google Analytics, Google Data Studio or similar web analytics tool.
• Familiar with Wordpress, Salesforce Commerce Cloud, Shopify or other similar CMS.
• Basic HTML understanding as relates to SEO.
• Data curious and someone willing to take initiative and drive to solve problems.
• Excellent organizational skills with attention to detail; strong communicator.
• Ability to multi-task while remaining deliberate to achieve tasks.
TMX PHILIPPINES, INC., a wholly owned subsidiary of TMX Ltd., N.V., is located at the Philippine Economic Zone Authority, Lapulapu City (Mactan), Cebu. We are one of the biggest exporters in the Mactan Economic Zone. Our vision is to be the location of choice for the development, manufacture and distribution of superior quality watches, watch parts and high technology wrist instruments and achieve ultimate customer satisfaction and loyalty. Our human resource programs reinforce the company's guiding values of commitment, integrity, teamwork and excellence, anchored in an environment that encourages open communication. Product & ServicesTMX PRODUCTS The company is engaged primarily in the assembly of quartz analog and digital watches and wrist instruments for men and ladies. Our major brand name is TIMEX. Our most famous product feature - the INDIGLO. Other brand names include Acqua, Essentials, and Carriage. We are also engaged in fabricating watch parts and manufacturing watch accessories. We have a repair and service facility to handle after sales service requirements.HistoryCOMPANY HISTORY Timex Corporation has a long and colorful history. For nearly a century and a half, Timex and its corporate ancestors - Waterbury Watch, Robt. H. Ingersol & Bro., and US Time - have been manufacturing affordable, high quality clocks and watches for the American public. Each of these companies were important innovators in their day, enjoying the same kind of success that Timex has known since the 1950’s. In the 1990’s, Timex is the only surviving independent watch manufacturer in America. Our inheritance - an enduring legacy of change and innovation - is an important advantage as we advance toward the next century. Timex and its predecessors have spanned the entire epoch of American clock and watch making and the long waves of American Industrial and economic history.TMX Philippines, Inc. is a result of Far East Expansion program. Cebu was chosen to be the best site among other 29 alternative locations. TMX then became the first client of MEPZ (Mactan Export Processing Zone). Plant construction started April 15, 1979 and full manufacturing operations began in 1980. The facility has a building space of 3.5 hectares strategically located in a 9 hectare-land. The complex includes fully air conditioned main factory building, a flammable storage building, a warehouse, a Human Resource Center housing the administrative HR office, Cafeteria, the medical and dental clinics; sports facilities (tennis court, basketball court and soccer field ) and other facilities to completely support manufacturing operations. Over the years, the company has added important capabilities including the highly automated parts manufacturing and assembly processes, producing high technology wrist instruments like Datalink, Ironman, Compass watch, Heart Rate Monitor and much more.