Candidate must possess at least a Bachelor's/College Degree , Art/Design/Creative Multimedia, Business Studies/Administration/Management, Mass Communications, Others, Marketing or equivalent.At least 3 -5 year(s) of working experience in the related field is required for this position.Preferably Assistant Manager / Managers specializing in Marketing or equivalent.Willing to be assiged in Pasay City
Our Assistant Marketing Manager Manager– Watsons Health & Beauty is mainly responsible forthe integrated marketing communications support for Watsons Beauty.This position is the lead person for brand building, category building, and tactical campaigns to drive customer engagement and brand love for Watsons as a Beauty retail brand.
This role focuses on
Building Watso
nsWatsonsas astrong, clearly differentiated brand, primarily as abeauty retail brand, that customers loveDriving traffic O+O Oto helphelpin the achievementachievementof commercial objectives for the brands (Total Company Sales, GOBE Sales)Efficient managementmanagementof Watsons Beauty AdvertisingAdvertising&Promotion (A& resourcesresourcesin the implementatio
nimplementationof marketing programsLeading the development and implementatio
nimplementationof assigned integrated marketing campaigns to support brand building, category building, and tactical initiativesinitiativesin relevant customer touchpoints :Advertising (In In-store, Digital, Mobile, Traditional)Member Communicatio
nsPublic Relatio
nsRelations(PR) &Activatio
nsLocal MarketingPartnerships
Watsons is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Today, Watsons H&B Asia is the leading health and beauty chain in the continent with successful operations in 13 markets.In 2002, A.S. Watson Group joined hands with SM Prime Holdings Inc., the Philippines' leading shopping mall developer. The partnership brought about the first Watsons stores in SM Megamall and The Podium (Ortigas). Today, Watsons operates 800+ stores in the Philippines serving more than 100,000 customers per day.Watsons strives to ensure that their customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons store houses nothing but the best brands from top manufacturers all over the world and also carries its own competitively priced, high quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to each and every customer.