As part of the Sites and Patients Center of Excellence, the Senior Marketing Analyst will conduct a wide range of quantitative and qualitative analyses to support near-term and long-term business strategies. Besides pre-defined responsibilities, the Senior Marketing Analyst will have opportunities to lead or support innovative data-driven initiatives in supporting the overall business performance and operational efficiency.
This role will be collaborating with cross-functional leaders and stakeholders, including Marketing, Finance, IT, Project Management, etc. A successful candidate should have advanced data mining experience, proficient communication and presentation skills, and Marketing and/or Demand Generation knowledge.
Key Responsibilities:
Collaborate with the business analytics team and BI team on data extraction and data enhancementsCo
nduct data queries and prepare large data sets from various sourcesWork with cross-functio
nal leaders and stakeholders to identify key business questions and use both quantitative and qualitative insights to support decision makingCo
nduct business critical analyses to drive or influence patient recruitment strategiesImprove measurement f
ramework and processes to ensure data efficiency, relevance, and accuracyManage analytics projects/initiatives to ensure on-time and top-quality deliveryPresent trends, insights, and business recommendations to cross-functio
nal leaders and stakeholdersStay up to date on marketing tools, technologies, and trends
Qualifications:
Bachelor’s degree in a quantitative field, marketing, statistics, or similar field.Proficient in English written and verbal communicatio
nMinimum 5 years of data mining, advanced analytics, and predictive modeling experienceAdvanced knowledge and hands-on experience with SQL, SAS, R, and Python Demo
nstrated expertise in Oracle databa
se, Snowflake data warehouseExcellent communication and presentation skillsAbility to translate complex information into actio
nable insightsHighly proficient in MS Office, including Word, Excel, PowerPoint, and Outlook.Ability to collaborate with teams located in multiple geographies
PPD is a leading global contract research organization providing comprehensive, integrated drug development, laboratory and lifecycle management services. Our customers include pharmaceutical, biotechnology, medical device, academic and government organizations. With offices in 47 countries and more than 27,000 professionals worldwide, PPD applies innovative technologies, therapeutic expertise and a firm commitment to quality to help customers bend the cost and time curve of drug development and optimize value in delivering life-changing therapies to improve health.