Key Tasks and Responsibilities
Co
nceptualizes & executes marketing campaigns to achieve the mobile app’s user acquisition, retention, and engagement goalsHandles digital marketing calendar & initiatives for Abenson App & Abenson Rewards (i.e. social media, email marketing, paid search, etc)Writes enticing and engaging copies to establish brand & campaign positio
ningCollaborates with the creatives team to create communication collaterals for both offline & o
nline platformsAnalyzes and reviews channel performance and recommends solutions to achieve the target
Qualification & Skills
3+ years of experience in brand marketing, marketing activation, and/or digital marketing.Marketing/Organizatio
nal Communication/Business Management related bachelor’s degree is preferredAdvance knowledge of MS Office Suite (Excel & PowerPoint)Excellent ability in using data to measure performance, infer conclusions, and make decisio
nsCreative and with a good eye for designAbility to effectively communicate with cross-functio
nal teamsAbility to work under pressure in a fast-paced and rapidly changing enviro
nmentA go-getter with a strong appetite for tech-driven projects, innovation, and automatio
nFluent in English and Filipino