MAIN ROLE AND RESPONSIBILITIES
1. To achieve company objectives in brand positioning, target segments, and pricing strategy within the allocated marketing budget
2. To compile, distribute and present ideas, information and strategies and monitor performance of marketing campaigns
3. To conduct research and analyze data to identify and define audiences and come up with appropriate courses of action
4. To coordinate promotional activities and events which includes pre-event, set-up and post-event
5. To coordinate seminars/workshops and support sales team in OB clinic marketing activities and pregnancy webinars
6. To manage production and performance of multimedia content involving online and digital marketing methods and pay-per-click (PPC) and programmatic advertising
7. To write and proofread creative copy
8. To design different marketing collaterals as needed
9. To be responsible for all marketing collaterals inventory, shop front displays, collaborations with key influencers for business and branding partners
10. To update databases using a Customer Relationship Management (CRM) System and working with sales team to implement successful marketing strategies to close sales
11. To track trends and stay ahead of competition
12. Any other duties as may be assigned from time to time
PREFERRED SKILLS
o Capable of working and communicating with all levels of people
o Teamworking skills
o Ability to adapt and respond to emerging market trends in a quick, timely and effective manner
o Ability to juggle multiple projects
o Excellent interpersonal and phone communication skills
o Strong attention to details
o Good organization and planning skills
o Creativity, writing and design skills
o Commercial awareness
o Numerical skills
o IT skills, including social media and video editing
o Pleasant disposition and quick-thinking
o Independent, pleasant and dynamic personality
ADDITIonAL NOTES
o Willing to work irregular hours to complete events
o Ability to work under pressure and meet targets
o Full time office job - Monday to Friday, alternate Saturdays